When creating the visual identity of a modern beauty salon, we wanted to showcase a luxury, friendly, aesthetic and professional brand. Sterile, aesthetic and minimalistic visual identification is adapted to the industrial place on the map of Krakow which is Zabłocie.
Typography is the basis for maintaining the consistency and assumptions of the brand. The font used in communication is Abril Display – used in text headers, and was chosen to emphasise the aesthetics and character of the company. The font used in continuous texts is Proxima Nova – minimalist and raw in its character.