visual identity visual identity
Projects
So!home

So!home

So!home is a Krakow-based company specializing in real estate sales using unconventional modern marketing solutions.

Link
http://www.sohome.agency
Client

So!home


Scope of work
Branding
Production and printing
Social media
Date
2019
Client

So!home

Date
2019
Scope of work
Branding
Production and printing
Social media

Link

8_sohome_banner
2_sohome_wizytowki

Process

Objective

To develop a unique name and create a strong, energetic identity that reflects the brand's modern character and distinguishes it from the competition.

Solution

We combined the words "home" and "so!" to emphasize the message and serve as a consistent element in advertising slogans. To further distinguish the brand, we chose a bold leading color.

Result

A cohesive image—a name that fits the brand's personality, with its key features and modernity highlighted through strong typography and an energetic leading yellow color.

Big idea

In creating the visual identity, we aimed to showcase a brand that is modern and bold, yet effective and safe. So!Home deals with real estate sales, guiding the client through the entire process and ensuring it is as convenient and hassle-free as possible.
10_sohome_folder
7_sohome_website

Key words

 Modernity Key visual
 Design Branding Trends
 Modernity Key visual
 Design Branding Trends
 
 Design Branding Trends
 Modernity Key visual
 
 Design Branding Trends
 

Semantics

Based on the brand's visual assumptions, a logo was created featuring a house symbol with the leading slogan "SO!" inscribed. The emblem, with its soft and oval shapes, complements the bold typography in the sans-serif logotype.
15_sohome_bannery_online
11_sohome_plakat
CMYK: 0 0 3 89
RGB: 29 29 28
HEX: #1d1d1c
CMYK: 0 9 74 0
RGB: 254 230 67
HEX: #fee643
CMYK: 0 0 0 0
RGB: 255 255 255
HEX: #ffffff

Typography

The identification uses Germalt, a modern, minimalist font family with a futuristic yet timeless feel.

Main font

Germalt

Auxiliary font

Germalt
typography
1_sohome_wizytowki
13_sohome_social

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