visual identity visual identity

Hana Design

Hana Design offers a comprehensive furnishing for private and commercial interiors – from furniture, through accessories, to lighting. It cooperates with global, recognized brands, as well as makes furniture at individual request.

Client

Hana Design


Scope of work
Branding
Logo
Production and printing
Social media
Website
Date
2023
Client

Hana Design

Date
2023
Scope of work
Branding
Logo
Production and printing
Social media
Website

Link

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Process

objective

Refreshing the existing brand identity, as well as creation of image and marketing materials and a functional website. Proper presentation of a brand from the premium segment - experienced, knowledgeable and being a specialist in its field.

solution

Extension of the existing color palette based on black and white with gray and elegant gold, which gives a sense of stability but also high quality. Choosen colors are complemented with elegant typography and interesting, linear iconography.

effect

Consistent premium brand identity, as well a brand supporting architects by offering them functional and convenient tools to facilitate their work, including a website with a product configurator.

Big idea

Out main goal was to create a simple and minimalist visual identification system, leaving space for presentation of the products - usually very colorful and interesting in form. Keeping this in mind, we decided that the suggested graphic solutions cannot dominate over products, but should only be a background, highlighting their advantages.
ulotka 2
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Key words

 Identification Minimalism
 Social media Logo Design
 Identification Minimalism
 Social media Logo Design
 
 Social media Logo Design
 Identification Minimalism
 
 Social media Logo Design
 

Strona www

Priorytetem przy projektowaniu strony internetowej było stworzenie wygodnego menu, gdzie poza kategoriami produktowymi, wyróżnione będą również konkretne marki, by ułatwić użytkownikowi dotarcie do produktów. Drugim celem i jednocześnie wyzwaniem było opracowanie struktury konifguratora tak, aby pasował do różnych produktów.
mockup desktop
mockup phone
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torba 3
CMYK: 0 0 0 85
RGB: 38 38 38
HEX: #262626
CMYK: 0 19 40 1
RGB: 252 204 150
HEX: #fccc96
CMYK: 0 0 0 0
RGB: 255 255 255
HEX: #ffffff
teczka 6
Mask Group 24

Typography

We decided to supplement the existing sans serif typography with a serif typography, which additionally emphasizes the experience and premium character of the brand.

Main font

Roboto

Auxiliary font

Abril Fatface
typography

Iconography

We also decided that the effective presentation of the wide range of the brand will be possible thanks to interesting iconography.
logo
katalog 3

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