visual identity visual identity
Projects
Hana Design

Hana Design

Hana Design specializes in comprehensive furnishing of private and commercial interiors—from furniture and accessories to lighting. They offer solutions from world-renowned brands and create custom-made furniture tailored to individual client designs.

Link
https://hanadesign.pl/
Client

Hana Design


Scope of work
Branding
Gadgets
Logo
Production and printing
Social media
Website
Date
2023
Client

Hana Design

Date
2023
Scope of work
Branding
Gadgets
Logo
Production and printing
Social media
Website

Link

Group 3087
Group 3088

Process

Objective

To refresh the existing brand identity and design image, marketing materials, and an advanced website. Properly presenting the premium segment brand as experienced, knowledgeable, and a specialist in its field.

Solution

Expanding the existing color palette, which was based on black and white, to include grays and elegant gold, translating into a sense of stability, decisiveness, and high quality. Complementing with elegant typography and interesting linear iconography.

Result

A cohesive premium brand identity; a brand supporting architects by offering them functional and convenient tools to facilitate their work, including a website with a product configurator.

Big idea

The premise was for the brand's visual identity to be simple, minimalist, leaving space for the presentation of products that are often designer, colorful, and interesting in form. With this in mind, we concluded that the proposed graphic solutions should not dominate but serve as a background highlighting the products' qualities.
ulotka 2
Group 3102

Key words

 Identity Minimalism
 Design Logo Social Media
 Identity Minimalism
 Design Logo Social Media
 
 Design Logo Social Media
 Identity Minimalism
 
 Design Logo Social Media
 

Website

The priority in designing the website was to create a convenient menu where, in addition to product categories, specific brands would also be highlighted to facilitate user access to products. The second goal and challenge was to develop the structure of the configurator so that it would fit different products.
mockup desktop
mockup phone
Group 3094
Group 3096
torba 3
CMYK: 0 0 0 85
RGB: 38 38 38
HEX: #262626
CMYK: 0 19 40 1
RGB: 252 204 150
HEX: #fccc96
CMYK: 0 0 0 0
RGB: 255 255 255
HEX: #ffffff
teczka 6
Mask Group 24

Typography

We decided to complement the existing sans-serif typography with a serif one, which further emphasizes the brand's experience and premium character.

Main font

Roboto

Auxiliary font

Abril Fatface
typography

Iconography

We also decided that effectively presenting the brand's wide range would be possible through interesting iconography.
logo
katalog 3

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