irtech
A company specializing in the sale of measuring devices and post-sales support. Experts in high-quality, specialized, and reliable measuring equipment.
irtech
Scope of work
Branding
Logo
Website
2024
irtech
2024
Branding
Logo
Website
Website • Logo • Branding • Iconography •
Process
Objective
Creating cohesive communication that addresses the challenge of aesthetically presenting products while showcasing a broad portfolio, using materials from manufacturers with highly varied quality. The goal is to highlight an expert image, experience, and knowledge.
Solution
A refreshed color palette, minimalist logo, and functional brand materials with a unified style for editing manufacturer photos. Easy-to-edit templates and brand materials that serve as a foundation for future content creation.
Outcome
A cohesive, modern, and professional brand image aspiring to be a leader in its industry. A recognizable identity that supports building the strength of the brand itself.
Big idea
Key words
Website
RGB: 255 59 59
HEX: #ff3b3b
RGB: 21 21 21
HEX: #151515
RGB: 233 233 231
HEX: #e9e9e7