visual identity visual identity
Projects
irtech

irtech

Irtech is a company specializing in the sale of measuring devices and providing post-sales support. They are experts in high-quality, specialized, and proven measuring equipment.

Link
http://irtech.pl
Client

irtech


Scope of work
Branding
Logo
Website
Date
2024
Client

irtech

Date
2024
Scope of work
Branding
Logo
Website

Link

2@2x
Group 39467@2x

Process

Objective

To create a cohesive communication strategy that addresses the challenge of aesthetically presenting products and showcasing a broad portfolio, utilizing manufacturer materials of highly varied quality. To portray an expert image, experience, and knowledge.

Solution

Refreshing the color scheme, developing a minimalist logo, and creating functional brand materials with a unified style of processing manufacturer photos. Providing easy-to-edit templates and brand materials that can serve as a foundation for future developments.

Result

A cohesive, modern, and professional brand image aspiring to be a leader in its industry. A recognizable identity that aids in building the strength of the brand.

Big idea

Combining the letters 'R' and 'T' into a plus shape within the logo, symbolizing the added value of Irtech's services, which include not only equipment sales but also consulting, support, and service. Demonstrating the brand's high quality, stability, and expertise through clean compositions, harmonious sans-serif typography, prominent headings, and subtle grays used in backgrounds.
Mask Group 11@2x
Group 3102@2x

Key words

 Support Expertise
 Stability Partnership
 Support Expertise
 Stability Partnership
 
 Stability Partnership
 Support Expertise
 
 Stability Partnership
 

Website

The main task of the website was to clearly categorize the devices offered, present the brand and its range of services, and highlight competitive advantages.
6_2@2x
Group 39468@2x
8_2@2x
CMYK: 0 77 77 0
RGB: 255 59 59
HEX: #ff3b3b
CMYK: 0 0 0 92
RGB: 21 21 21
HEX: #151515
CMYK: 0 0 1 9
RGB: 233 233 231
HEX: #e9e9e7

Typography

The identity utilizes two complementary sans-serif fonts. Geomanist is primarily used in large, attention-grabbing headings, while Gantari is used for smaller body text.

Main font

Geomanist

Auxiliary font

Gantari
typography

Workshops

A visual identity consistent with Irtech's branding for cyclical workshops aimed at professionals. The logo's emblem references radiation through semi-circles arranged side by side in dynamic motion, alluding to the idea of development and progress. Building coherence with Irtech's identity through color schemes and typography.
13_2@2x

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