visual identity visual identity
Press play and see our showreel
Press play and see our showreel

irtech

A company specializing in the sale of measuring devices and post-sales support. Experts in high-quality, specialized, and reliable measuring equipment.

Client

irtech


Scope of work
Branding
Logo
Website
Date
2024
Client

irtech

Date
2024
Scope of work
Branding
Logo
Website

Link

2@2x

Website • Logo • Branding • Iconography •

Group 39467@2x

Process

Objective

Creating cohesive communication that addresses the challenge of aesthetically presenting products while showcasing a broad portfolio, using materials from manufacturers with highly varied quality. The goal is to highlight an expert image, experience, and knowledge.

Solution

A refreshed color palette, minimalist logo, and functional brand materials with a unified style for editing manufacturer photos. Easy-to-edit templates and brand materials that serve as a foundation for future content creation.

Outcome

A cohesive, modern, and professional brand image aspiring to be a leader in its industry. A recognizable identity that supports building the strength of the brand itself.

Big idea

The combination of the letters "R" and "T" forms a plus symbol within the logo, representing the added value of irtech's services—beyond selling equipment, it offers consultancy, support, and service. The brand's high quality, stability, and expertise are conveyed through clean compositions, harmonious sans-serif typography, bold headings, and subtle gray tones used in backgrounds.
Mask Group 11@2x
Group 3102@2x

Key words

 Wsparcie Eksperckość
 Stabilność Partnerstwo
 Wsparcie Eksperckość
 Stabilność Partnerstwo
 
 Stabilność Partnerstwo
 Wsparcie Eksperckość
 
 Stabilność Partnerstwo
 

Website

The main task of the website was to clearly categorize the devices in the product offering, present the brand and its range of services, and highlight its competitive advantages.
6_2@2x
Group 39468@2x
8_2@2x
CMYK: 0 77 77 0
RGB: 255 59 59
HEX: #ff3b3b
CMYK: 0 0 0 92
RGB: 21 21 21
HEX: #151515
CMYK: 0 0 1 9
RGB: 233 233 231
HEX: #e9e9e7

Typography

The brand identity utilizes two complementary sans-serif typefaces. Geomanist is primarily used for large, eye-catching headlines, while Gantari is applied to smaller body text.

Main font

Geomanist

Auxiliary font

Gantari
typography

Workshops

A consistent identity for irtech's recurring workshops for professionals. The logo mark references radiation through semi-circles arranged side by side in dynamic motion, symbolizing growth and progress. The visual cohesion with irtech's identity is reinforced through the use of consistent color schemes and typography.
13_2@2x

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