visual identity visual identity
Projects
Made in Podlasie

Made in Podlasie

Made in Podlasie is a Polish brand entering the market in Kuwait, symbolising authenticity, quality and proximity to nature. It offers healthy food produced in the Podlasie region, aimed at people who want to take special care of the quality of the products they consume.

Client

Made in Podlasie


Scope of work
Branding
Logo
Production and printing
Social media
Date
2025
Client

Made in Podlasie

Date
2025
Scope of work
Branding
Logo
Production and printing
Social media

Group 3611
logo@2x

Process

Objective

Creating a brand tailored to the growing needs of conscious consumers seeking organic and high quality products. Visual distinction and a consistent, modern image that captures the spirit of Podlasie and finds recognition in the Kuwaiti market.

Solution

Combining traditional and modern visual elements, maintaining minimalism and versatility. Inspired by the aesthetics of embroidery and regional floral patterns, reinforcing the ecological and regional character of the brand. The introduction of a fresh colour palette inspired by the nature and tradition of Podlasie.

Result

A harmonious blend of tradition and modernity, with simultaneous references to Kuwaiti culture. A brand that is unequivocally organic, ecological and fully consistent with its values.

Big idea

Using folk motifs such as embroidery, cut-outs or organic patterns. Transforming these elements into a modern form, emphasising the origin and organic nature of the products.
flagi@2x

Key words

 Identification Illustration
 Packaging Design Logo
 Identification Illustration
 Packaging Design Logo
 
 Packaging Design Logo
 Identification Illustration
 
 Packaging Design Logo
 

Semantics

The logotype consists of two elements - an emblem inspired by embroidery and Podlasie floral patterns, and the brand name, whose typography alludes to organicity through delicate irregularities and slightly widened endings. This is reminiscent of hand-crafted products, man-made products. In addition - the word ‘IN’ has been inscribed in a diamond shape referring to traditional folk cut-outs from Podlasie.
logo semantyka@2x
bilboard@2x

Packaging

The design of the packaging relies on colour and subtle illustrations to effectively stand out on the shelves by inspiring confidence and alluding to the region of origin.
truskawka kv@2x
526-tea-bag-mockup-05a@2x
CMYK: 65 0 57 61
RGB: 35 100 43
HEX: #23642b
CMYK: 0 0 5 4
RGB: 244 243 231
HEX: #f4f3e7
CMYK: 0 25 81 2
RGB: 251 187 48
HEX: #fbbb30
stoisko@2x

Typography

The typeface was chosen to maintain good legibility on the packaging while at the same time introducing a style reminiscent of Podlasie through a typeface whose letters gently expand and are irregular, suggesting handcrafted workmanship.

Main font

Port Lligat Slab

Auxiliary font

Serotiva
typography
www-2@2x

Illustrations

Referring to Podlasie cut-outs, which can be expanded indefinitely as the assortment grows, building a coherent and unique image.
opakowanie kv@2x

Recent projects

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Dawtona
Dawtona is a Polish leader in processing fresh vegetables and fruits, primarily sourced from its own fields, utilizing an integrated production model to ensure the highest quality products.
Made in Podlasie
Made in Podlasie is a Polish brand entering the market in Kuwait, symbolising authenticity, quality and proximity to nature. It offers healthy food produced in the Podlasie region, aimed at people who want to take special care of the quality of the products they consume.
DCX
A European engineering and manufacturing company offering a wide range of liquid cooling solutions, including design, production, implementation, and commissioning of technologies.

Pokket

Dawtona

Made in Podlasie

DCX