visual identity visual identity
Projects
MedApp

MedApp

MedApp is a technology company creating innovative solutions in the field of medicine. It works on technologies supporting imaging diagnostics and digital medicine.

Link
www.medapp.pl/
Client

MedApp


Scope of work
Branding
Logo
Social media
Website
Date
2021
Client

MedApp

Date
2021
Scope of work
Branding
Logo
Social media
Website

Link
www.medapp.pl/
logo
sygnet
infografiki

Process

Goal

To create an identity for a technology company engaged in innovations in the field of medicine. To present MedApp as a reliable partner and a secure investment.

Solution

An identity utilizing medical colors, navy blue and white. The logo's emblem is used as a recurring graphic element in materials. Additionally, product logos were created based on the main logo – using a single element from the emblem in the product's color.

Result

A business image combining medicine, business, and technology.

fotomontaz-animacja

Big idea

Creating a representative image for a technology company entering the stock market. Demonstrating professionalism, advancement, while maintaining a business style in the identity.
okladka
koperty

Website

The website serves as the company's business card; therefore, it is very simple, clear, with regular layouts. The homepage contains only the most important information and links to product pages, while the product pages comprehensively showcase the solution's advantages, present the product in various applications, and encourage trials.

Key words

 Innovation Modernity Trust Technology
 Technology Trust Modernity Innovation
 Innovation Modernity Trust Technology
 Technology Trust Modernity Innovation
 
 Technology Trust Modernity Innovation
 Innovation Modernity Trust Technology
 
 Technology Trust Modernity Innovation
 

Semantics

The MedApp logo consists of an emblem and text with a claim. The emblem was created through variations around symbols related to coding, lifeline, monitoring, and the letter M from the company's name. The three lines symbolize the three main sectors that MedApp combines – business, medicine, and technology.
Logo
CMYK: 96 58 0 2
RGB: 9 105 251
HEX: #0969fb
CMYK: 100 65 0 73
RGB: 0 24 69
HEX: #001845
CMYK: 0 0 0 0
RGB: 255 255 255
HEX: #ffffff

Montages

Photomontages play a very important role in the company's communication, showing possible applications of the developed products and solutions. We created a series tailored to the language and communication style, as well as the company's color scheme. Neutral colors with subtle blue accents associated with "medical" were used.

Iconography

Modern, legible icons complementing the content of the website, image, and advertising materials.
logo

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