myvee

visual identity visual identity

myvee

Innovation in the mobile telecommunications market. An AI-powered operator utilizing the concept of a virtual assistant to assist with management and support.

Link

Client

myvee

Scope of work
Branding
Logo

Date
2024

Client

myvee

Date
2024

Scope of work
Branding
Logo

Link

Group 3087@2x

Logo • Branding • App • Promotional Materials •

Group 3088@2x

Process

Objective

The introduction of a competitive solution in the market based on utilizing the existing Vee technology to manage calls and messages for individual users. Competing with the largest players in the mobile network operator industry.

Solution

The visual identity of the new brand from the Vee portfolio is based on its colors in a gradient form, combined with soft lines derived from the logo mark. The design showcases the application's usability in real-life situations.

Outcome

A standout operator in the market—both in terms of product innovation and visually—thanks to its unique color scheme and eye-catching graphic elements. It inspires trust and meets the needs of the modern user.

Big idea

The logo mark is based on a hexagon derived from the Vee logotype, presented in a new color scheme that combines the brand's primary colors. It introduces soft, gradient lines associated with connections. The hexagon motif is utilized in labels and graphics throughout the design.