Logo • Branding • App • Promotional Materials •
Process
Objective
The introduction of a competitive solution in the market based on utilizing the existing Vee technology to manage calls and messages for individual users. Competing with the largest players in the mobile network operator industry.
Solution
The visual identity of the new brand from the Vee portfolio is based on its colors in a gradient form, combined with soft lines derived from the logo mark. The design showcases the application's usability in real-life situations.
Outcome
A standout operator in the market—both in terms of product innovation and visually—thanks to its unique color scheme and eye-catching graphic elements. It inspires trust and meets the needs of the modern user.
Big idea
Key words
RGB: 248 177 51
HEX: #f8b133
RGB: 234 92 71
HEX: #ea5c47
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HEX: #a8b7d1