Qmodular

visual identity visual identity

Qmodular

Qmodular is a company that produces modular houses, buildings, blocks, hotels and more. It is a thriving company that sets innovation and the pursuit of perfection in its designs as its standard.

Link
www.qmodular.com

Client

Qmodular

Scope of work
Branding
Logo
Production and printing

Date
2021

Client

Qmodular

Date
2021

Scope of work
Branding
Logo
Production and printing

Link
www.qmodular.com

Qmodular

Logo

Process

objective

The client approached us with the need to create a new visual language for the brand, which so far only had a website and a logotype.

solution

The logotype was refreshed, sans-serif fonts were chosen to match the modern character of the brand and colours harmonised with the aesthetics of Qmodular's house designs. Next, we created business cards, posters, an e-mail footer and product cards which from now on serve a consistent image of the company.

effect

The created identification has a modern, orderly and toned character, which perfectly matches the values and image of the company. A coherent visual language translates into a more professional reception by customers.

Big idea

qmodular-1

papier firmoey

Key words

Visual identity Minimalism

Semantics

The logotype has been slightly refreshed to better fit the newly chosen typography. The mark centres around the letter Q from the company name.

qmodular-2

Sygnet

ulotki-3

CMYK: 8 8 0 76
RGB: 55 55 60
HEX: #37373c

CMYK: 0 0 0 9
RGB: 231 230 230
HEX: #e7e6e6

CMYK: 5 2 0 22
RGB: 189 196 200
HEX: #bdc4c8

ulotki 4

Typography

One font family was chosen for identification - Rubik, available in many different variations.

Main font

Rubik

Auxiliary font

Rubik

post

Iconography

The icons are based on regular geometric shapes with consistent proportions, which creates an impression of harmony and alludes to the technical drawings of the modular houses.