visual identity visual identity
Projects
Safety Service

Safety Service

Safety Service is a Krakow-based company specializing in health and safety training and services, employing unconventional solutions and utilizing a modern approach, making the training interesting and memorable.

Link
www.safety-service.pl
Client

Safety Service


Scope of work
Date
2021
Client

Safety Service

Date
2021
Scope of work

Link
www.safety-service.pl
plakaty-siatka-2
wizytówki

Process

Goal

To create a visual identity that will help the company become the most recognizable health and safety firm in Krakow. A professional and consistent image, yet friendly and helpful.

Solution

A visual identification system in a modern and quite minimalist aesthetic, where strong colors, typography, and icons play the main roles. Asymmetrical typographic and graphic layouts were used.

Effect

A modern, fresh, and distinctive health and safety training brand that, through its approach and image, encourages engagement with its offerings.

Big idea

In designing, we focused on best realizing the assumptions, i.e., conveying the brand's professionalism visually while simultaneously showcasing its friendly attitude towards the client.
rysunki

Website

The main goal of the website is to present the offer and facilitate contact, as well as speed up the process of signing up for training. Therefore, a quick sign-up module through a form that appears multiple times on the site was added.
3-telefony
2-telefony

Key words

 Design Branding
 Trends Design Branding
 Design Branding
 Trends Design Branding
 
 Trends Design Branding
 Design Branding
 
 Trends Design Branding
 

Semantics

The client wanted only a slight refresh of the existing logo by simplifying the color scheme. The gradient in the signet was toned down and reused in the "SHOP" inscription in the logo for the client's sub-brand dealing with the sale of health and safety articles.
CMYK: 0 68 96 0
RGB: 255 81 11
HEX: #ff510b
CMYK: 51 20 0 80
RGB: 25 41 51
HEX: #192933
CMYK: 4 2 0 2
RGB: 240 246 251
HEX: #f0f6fb

Typography

Two simple sans-serif font families were used, fitting the modern character of the brand.

Main font

Nunito

Auxiliary font

Open Sans
typography

Iconography

Icons are a very important part of the identity, they are not just a side element, but have also been used extensively on advertising materials as a central element, for example on advertising posters. Linear, simple, evoke expressive associations.

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