Safety Service

visual identity visual identity

Safety Service

A Krakow-based company providing health and safety training and services, using unusual solutions and a modern approach, which makes training interesting and memorable.

Link
www.safety-service.pl

Client

Safety Service

Scope of work

Date
2021

Client

Safety Service

Date
2021

Scope of work

Link
www.safety-service.pl

plakaty-siatka-2

wizytówki

Process

objective

Creation of visual identification that will help to achieve the company's goal - to become the most recognisable OHS company in Krakow. Professional and consistent image, at the same time friendly and helpful.

solution

A visual identity system in a modern and quite minimalist aesthetic, in which strong colours, typography and icons play the main roles. Asymmetrical typographic and graphic layouts were used.

effect

A modern, fresh health and safety training brand that stands out from the competition, with an approach and image that encourages people to take up the offer.

Big idea

When designing, we focused on fulfilling our objectives in the best possible way, i.e. conveying the professionalism of the brand in a visual way while at the same time showing its friendly attitude towards the customer.

rysunki

Website

The main purpose of the website is to present the offer and to facilitate the way of contact as well as to accelerate the process of signing up for trainings, therefore a module for quick signing up through a form that turns up many times on the page has been added.

3-telefony

2-telefony

Key words

Design Branding Trends

Semantics

The client wanted to slightly refresh the existing logotype by simplifying the colours. The gradient in the signet was toned down and reused in the SHOP note in the logotype for the client's sub-brand, which sells health and safety products.

CMYK: 0 68 96 0
RGB: 255 81 11
HEX: #ff510b

CMYK: 51 20 0 80
RGB: 25 41 51
HEX: #192933

CMYK: 4 2 0 2
RGB: 240 246 251
HEX: #f0f6fb

Typography

Two simple sans-serif font families were used, matching the modern character of the brand.

Main font

Nunito

Auxiliary font

Open Sans

Iconography

Icons are a very important part of the identity, they are not just a side element, but have also been used extensively on advertising materials as a central element, for example on advertising posters. Linear, simple, evoking expressive associations.