So!home

visual identity visual identity

So!home

So!home is a Krakow-based company specialising in property sales using unusual solutions of modern marketing.

Link
http://www.sohome.agency

Client

So!home

Scope of work
Branding
Production and printing
Social media

Date
2019

Client

So!home

Date
2019

Scope of work
Branding
Production and printing
Social media

Link

8_sohome_banner

• Logo • Branding • Iconography

2_sohome_wizytowki

Process

objective

Developing a unique name and creating a strong, energetic identity that conveys the modern character of the brand and sets it apart from the competition.

solution

We opted for a combination of the words home and so!, which should emphasise the message and be a permanent element of the advertising slogans used. To make the brand stand out even more, we decided on a strong leading colour.

effect

A coherent image - a name matching the brand's personality, and its most important features and modernity highlighted by strong typography and an energetic yellow leading colour.

Big idea

In creating the visual identity we wanted to show a brand that is modern and bold, yet effective and safe. So!Home deals with the sale of real estate, guides the client through the entire process and makes sure that it is as comfortable and hassle-free as possible for the client.

10_sohome_folder

7_sohome_website

Key words

Key visual Modernity

Design Branding Trends

Key visual Modernity

Design Branding Trends

Key visual Modernity

Design Branding Trends

Semantics

Based on the brand's visual assumptions, a logo was created together with a house signet, in which the leading slogan "SO!" is inscribed. The signet itself, with its gentle and oval shapes, matches the expressive typography in the sans-serif logotype.