visual identity visual identity

Stamper

Stamper is a new, proprietary solution on the Polish market that allows organizing loyalty programs using a mobile application and an online system for managing promotions. It replaces traditional paper cards and stamps with a single, convenient application offering many configuration possibilities.

Client

Stamper


Scope of work
Branding
Logo
Production and printing
Social media
Website
Date
2021
Client

Stamper

Date
2021
Scope of work
Branding
Logo
Production and printing
Social media
Website
aplikacja
Group 1762

Process

Objective

To create a new brand from scratch and help introduce it to the market. Collaboration on multiple levels—visual and marketing—that together will translate into the application's success among business and private users.

Solution

Creating the name "Stamper," which is associated with the essence of the brand's operation and will work well in various markets. Developing a casual and friendly communication language with users and entrepreneurs, focused on creating dialogue. Structuring the mobile application, drawing conclusions from tests, and implementing changes, resulting in a more intuitive application. Finally, providing 360 support in creating marketing and promotional materials.

Result

A visually and communicatively consistent new brand on the market, which continues to expand its list of clients and users.

Big idea

Creating an identity for a startup in the mobile application category, dealing with creating loyalty programs. Showcasing innovation, technology, and a friendly attitude towards the world.
wizytówki
2-telefony

Website

The website is intended to be a source of information about the application for both users and entrepreneurs; therefore, a switch was created that allows displaying the version of the site depending on the interest of the viewer. It is mainly focused on showing the benefits of using the application, presenting functionalities, and proprietary solutions.

Key words

 Design Branding Trendy
 Website Key visual
 Design Branding Trendy
 Website Key visual
 
 Website Key visual
 Design Branding Trendy
 
 Website Key visual
 
a4
Paragon-01
Paragon-02

Semantics

The logotype consists of an emblem resembling the shape of the letter 'S' and the word "stamper" with the claim "more loyal" incorporated.
animacja_2
CMYK: 100 71 0 4
RGB: 0 70 244
HEX: #0046f4
CMYK: 100 60 0 80
RGB: 0 20 50
HEX: #001432
CMYK: 7 5 0 1
RGB: 234 240 252
HEX: #eaf0fc

Typography

The typography combines two sans-serif fonts—Poppins and Nunito—that complement each other.

Main font

Poppins

Auxiliary font

Nunito
typography

Iconography

Icons are an important part of the identity—a very extensive set of icons was created, symbolizing various services and features, in the brand's characteristic colors.
logo

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