visual identity visual identity
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Valare

A new brand dedicated to the production of high quality wallpapers, with diverse textures and patterns created by well-known designers.

Client

Valare


Scope of work
Branding
Logo
Website
Date
2021
Client

Valare

Date
2021
Scope of work
Branding
Logo
Website

Link

plakaty
plakaty szablon

Process

objective

Creating an identity for a premium brand entering the Polish and foreign markets. Focusing on showcasing high quality materials and service and exceptional design.

solution

We created a complete identity for the new brand - from the company name, through the corporate materials, to the website with an extensive configurator. Identity based on subdued colours with a touch of turquoise, minimalist typography and high quality interior photos.

Big idea

As a new brand entering the market, Valare must immediately be associated with quality and a designer's approach to design itself. It has to inspire desire, respect and be in line with global standards.
bannery

Website

The created website is the heart of the whole identity and the biggest sales tool. We wanted simplicity, but with a memorable accent, so in many elements the company colour was used, which will be associated with Valare. The website has to have a practical function and work especially well with architects, so an entire area has been created for them, where they can design their own patterns, gather a collection of their favourites and find out about installation tips.
aplikacja mobilna
Widok mobilny

Key words

 Design Trends Customisation Responsive
 Responsive Customisation Trends Design
 Design Trends Customisation Responsive
 Responsive Customisation Trends Design
 
 Responsive Customisation Trends Design
 Design Trends Customisation Responsive
 
 Responsive Customisation Trends Design
 

Semantics

The logotype has a minimalist typographic form with an accent on the letter V.
3-plakaty-ulica
CMYK: 81 0 18 25
RGB: 37 192 158
HEX: #25c09e
CMYK: 36 21 0 79
RGB: 34 42 53
HEX: #222a35
CMYK: 0 0 0 3
RGB: 247 247 247
HEX: #f7f7f7

Typography

We opted for one font family, Aventa, with different girth variations.

Main font

Aventa Bold

Auxiliary font

Aventa Regular
typography

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