Naming
Naming is a process we conduct based on methodical research, not just creative guesswork. We develop names that not only sound good but, most importantly, work for the brand—they’re easy to remember, spark the right associations, and allow for growth. Each proposal undergoes comprehensive verification, giving you the confidence that the name will hold up in practice.
Naming is a process we conduct based on methodical research, not just creative guesswork. We develop names that not only sound good but, most importantly, work for the brand—they’re easy to remember, spark the right associations, and allow for growth. Each proposal undergoes comprehensive verification, giving you the confidence that the name will hold up in practice.
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Strategiczne podejście do namingu
Methodical selection process
We operate according to a proven methodology that combines market analysis, the study of associations, and verifying availability. Each proposal goes through several stages of selection.
Comprehensive verification
We check not only for legal availability but also for potential associations in different languages, ease of pronunciation and spelling, as well as the possibilities for digital use.
Long-term thinking
We create names with growth potential – ones that will work well when expanding your business or developing sub-brands.
Our projects
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Shortlist of verified names
A list of the top 3-5 proposals, each thoroughly checked for domain availability, legal status, and social media presence. Each proposal also includes a strategic rationale.
Analysis of associations and potential
For each name, you receive an association map, an evaluation of its communication potential, and its development possibilities. We also show how the name can function in various contexts.
Sub-brand creation system
The guidelines for naming future products or business lines. We establish a naming architecture that ensures consistency as you expand your portfolio.
Communication recommendations
Guidelines on how to leverage the name's potential in communication. Suggestions regarding storytelling and possible directions for the evolution of the brand message.