visual identity visual identity
Projects
Itrons

Itrons

Itrons is a company specializing in the design and execution of sanitary, HVAC, and electrical installations, as well as providing warranty and post-warranty services. They offer comprehensive preparation and implementation of investments.

Link
http://Itrons.pl
Client

Itrons


Scope of work
Branding
Logo
Website
Date
2024
Client

Itrons

Date
2024
Scope of work
Branding
Logo
Website

Link

1@2x
ITRONS_ID uaktualnienie_2@2x

Process

Objective

Rebranding and streamlining communication for a brand offering a wide range of services. The goal was to encapsulate a sense of security, reliability understood as timeliness and high quality, as well as empathy and professionalism within the brand identity.

Solution

Creation of sub-brands, thereby clearly dividing services within each, which organizes communication and resolves previous issues. Harmonious color schemes and typography for each brand. Utilization of logo components and gradients in visual communication.

Result

A modern, businesslike, and professional image that stands out in the industry. Facilitated and transparent communication of sub-brands.

Big idea

Utilization of a hexagon motif composed of three parts. Sans-serif typography combined with gradients. In materials, the use of parts of the signet motif as background elements and photo shapes.
3 (2)
Group 3102@2x

Key words

 Security Relationships
 Innovation Ethics Professionalism
 Security Relationships
 Innovation Ethics Professionalism
 
 Innovation Ethics Professionalism
 Security Relationships
 
 Innovation Ethics Professionalism
 

Brand Portfolio

Modification of the main logo to create consistent logos for each sub-brand, each symbolizing the core values of the respective brands.
Group 39462@2x

Materials

The developed material package included business cards, letterhead, service protocol, social media graphics, banners, t-shirts, and folders – all necessary materials to ensure visibility for the brand and sub-brands at client touchpoints.
Group 3194@2x
CMYK: 76 32 0 80
RGB: 12 34 50
HEX: #0c2232
CMYK: 61 24 0 38
RGB: 61 119 157
HEX: #3d779d
CMYK: 25 12 0 16
RGB: 159 188 213
HEX: #9fbcd5
11@2x

Website

In building the new website, beyond showcasing the company, an important goal was also the presentation of newly created sub-brands and their specializations, as well as the introduction of a blog and enabling recruitment through the website.
15@2x

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