visual identity visual identity
Projects
Pure Dent

Pure Dent

Pure Dent is a dental clinic established with a focus on high-quality services and patient care. They boast extensive clinical experience, specialized equipment, an individual approach, and a high level of treatment comfort.

Link
https://pure-dent.pl/
Client

Pure Dent


Scope of work
Branding
Logo
Social media
Website
Date
2023
Client

Pure Dent

Date
2023
Scope of work
Branding
Logo
Social media
Website

Link

sygnet znak
Group 38949

Process

Objective

To develop a visual identity that combines extensive knowledge, quality, and professionalism with friendliness, patient focus, and comfort. To combat the fear of dentists by providing a sense of care and expertise.

Solution

Utilizing pastel blue combined with delicate gold, beige, and grays, providing a sense of medical professionalism and high quality. A minimalist symbol of a smile appears in the logotype, symbolizing a friendly attitude and pleasant atmosphere during treatment.

Result

A visual identity consistent with the brand's values and concept, supporting the building of the desired image. A sense of security, quality, and comfort expressed graphically.

Big idea

Expressing professionalism, high specialization, and quality while simultaneously showcasing the brand's friendliness and individual approach through a simple symbol and color scheme. Medical professionalism is emphasized through color and minimalist layouts.
sygnet mockup
wizytowki

Key words

 Identity Medicine
 Social Media Design Logo
 Identity Medicine
 Social Media Design Logo
 
 Social Media Design Logo
 Identity Medicine
 
 Social Media Design Logo
 

Semantics

A simple and minimalist layout complemented by a symbol representing a smile and satisfaction. The logotype comes in three variants – full, abbreviated, and emblem, allowing for versatile use.
id
torba 1
CMYK: 0 8 18 7
RGB: 237 217 194
HEX: #edd9c2
CMYK: 0 29 64 20
RGB: 205 146 73
HEX: #cd9249
CMYK: 11 2 0 13
RGB: 198 219 223
HEX: #c6dbdf
Obszar roboczy 7

Typography

The Pure Dent brand identity is based on sans-serif typefaces: the modern grotesque Visby and Open Sans.

Main font

Visby

Auxiliary font

Open Sans
typography
posty 3

Website

The website concept is based on the brand's colors, utilizing patterns and images of joyful people/patients in natural settings. We also aimed for a clear presentation of services and the brand's core values.

Pattern

Based on the graphic symbol from the logotype, we created a pattern that can be used in both online and print materials. Its simple structure makes it ideal for hot stamping or letterpress.
Group 38950

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