visual identity visual identity

Pure Dent

Dental office, created with high quality services and patient care in mind. Extensive clinical experience, specialized equipment, individual approach and high comfort of treatment.

Client

Pure Dent


Scope of work
Branding
Logo
Social media
Website
Date
2023
Client

Pure Dent

Date
2023
Scope of work
Branding
Logo
Social media
Website

Link

sygnet znak

Social media • Logo • Branding • Iconography •

Group 38949

Process

objective

Developing a visual identity that combines extensive knowledge, quality and professionalism with friendliness, focus on the patient and his comfort. Combating the fear of the dentist through a sense of care and professionalism.

solution

The use of pastel blue combined with delicate gold, beige and gray, which gives a sense of medical, but also high quality. A minimalist symbol of a smile, appearing in the logo, symbolizing a friendly attitude and a nice atmosphere during treatment.

effect

Visual identity consistent with the brand values and supporting building the desired image of company. A sense of security, high quality and comfort, expressed by a proper graphic solutions.

Big idea

We wanted to show professionalism, high specialization and quality of services, and at the same time express friendliness and individual approach to a patient. We were able to get it by using a simple sign, colors emphasizing medical character of the brand and minimalist layouts.
sygnet mockup
wizytowki

Key words

 Brand identity Medicine
 Social Media Design Logo
 Brand identity Medicine
 Social Media Design Logo
 
 Social Media Design Logo
 Brand identity Medicine
 
 Social Media Design Logo
 

Semantics

A simple and minimalist layout supplemented with a sign symbolizing a smile and satisfaction. Logotype in 3 variants - full, shortened and signet, which gives the possibility of wide use.
id
torba 1
CMYK: 0 8 18 7
RGB: 237 217 194
HEX: #edd9c2
CMYK: 0 29 64 20
RGB: 205 146 73
HEX: #cd9249
CMYK: 11 2 0 13
RGB: 198 219 223
HEX: #c6dbdf
Obszar roboczy 7

Typography

Pure-dent brand identification is based on sans-serif typefaces: modern grotesque Visby and Open Sans.

Main font

Visby

Auxiliary font

Open Sans
typography
posty 3

Website

The concept of the website was based on the colors of the brand, the use of a pattern and the image of joyful people / patients in a natural situations. We also wanted to clearly show the services and the most important values of the brand.

Pattern

We have created a pattern based on the graphic symbol from the logotype - it can be used in online and printed materials, and thanks to its simple structure, it is also perfect for hotsampling or letterpress.
Group 38950

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