visual identity visual identity
Projects
Jaźniej

Jaźniej

Jaźniej is a newly established psychotherapy center focusing on building a positive relationship with oneself and one’s emotions. It is a place that brings together specialists from various fields, concentrating on a holistic approach to patients’ problems.

Link
https://jazniej.pl/
Client

Jaźniej


Scope of work
Branding
Logo
Social media
Website
Date
2019
Client

Jaźniej

Date
2019
Scope of work
Branding
Logo
Social media
Website

Link
https://jazniej.pl/
gluedposter-mockup2
Logo

Process

Objective

To create a visual communication for a psychotherapy center with an innovative approach to therapy and mental health. To showcase what distinguishes the center from others, emphasizing its friendly nature and focus on the ability to recognize emotions.

Solution

An identity in calm yet varied colors, based on photography and graphic elements representing the spectrum of emotions. A logotype built on a circle symbolizing the connection between the center and the five main emotions.

Result

A modern and timeless identity with a friendly character, supporting the company's image.

Big idea

The central premise guiding the work on the visual key was to showcase emotions and promote a new approach to mental health issues.
Group 1
Group 1683

Key words

 Web Design Branding
 Social Media Design Logo
 Web Design Branding
 Social Media Design Logo
 
 Social Media Design Logo
 Web Design Branding
 
 Social Media Design Logo
 

Semantics

The Jaźniej logotype results from the combination of five emotions and a circle symbolizing the center. It has a simple, geometric form.
10_Business-Card-Mockup-2_90x50

Website

The website serves an informational and educational function. On one hand, it presents basic information about the company, explains what therapy involves and how to sign up for it, and features an extensive blog section. On the other hand, it has a built-in appointment booking system, facilitating contact with the center and making it more accessible.
Group 2629
CMYK: 73 8 0 75
RGB: 17 59 64
HEX: #113b40
CMYK: 63 0 9 29
RGB: 68 182 166
HEX: #44b6a6
CMYK: 0 2 8 11
RGB: 227 223 208
HEX: #e3dfd0
03-mnml-branding-mockup

Typography

Two sans-serif font families were selected for the identity, which together create a harmonious combination.

Main font

Epilogue

Auxiliary font

Work Sans
typography

Iconography

The icons are built around the human head as the center of everything; each icon is an extension of this symbol.
logo

Graphics

Since emotions are central to the activity, they also found graphic representation used in most company materials. The symbols have an irregular shape.

Recent projects

Pokket
Pokket is a new, highly dynamic brand in the food industry, redefining the meaning of handy snacks. It offers convenient tube forms that fit in any pocket and flavors not yet available on the market.
Dawtona
Dawtona is a Polish leader in processing fresh vegetables and fruits, primarily sourced from its own fields, utilizing an integrated production model to ensure the highest quality products.
Made in Podlasie
Made in Podlasie is a Polish brand entering the market in Kuwait, symbolising authenticity, quality and proximity to nature. It offers healthy food produced in the Podlasie region, aimed at people who want to take special care of the quality of the products they consume.
DCX
A European engineering and manufacturing company offering a wide range of liquid cooling solutions, including design, production, implementation, and commissioning of technologies.

Pokket

Dawtona

Made in Podlasie

DCX