In order to get to know your brand and your services or product in depth, the basis of our activities is the identification of the competition and an audit of your company. We want to learn about your strengths and weaknesses, your environment and development plans - all this allows us to tailor the design of the publication to a specific product or service and to reach the target group.

We know that this is the key to the success of a publication, which is why we start by developing an appropriate one, i.e. one that will facilitate effective communication between the product and the recipient. We consider how to present information, which details and technicalities are the most important and should be emphasised, and which are better left out. If necessary, we logically segment the offer and divide it into categories. All this is done so that the publication, once assembled, is as intuitive and functional as possible.

With the information architecture developed, we move on to designing the mock-up. We pay attention to where the viewers look first and what to do to catch their attention. We plan how to arrange the various elements graphically so that the whole fulfils its function in the best possible way and navigates the reader in the way we have planned.

We present two different layout designs, and after receiving the client's approval, we move on to the design of the entire publication. We refine, critique and ensure that everything is in line with the initial ideas.

We also take care of selecting the right photos, creating graphics, drawing schemes, icons or diagrams and preparing 3D renders. Thanks to this, all the elements are visually coherent and in one, chosen convention. Lack of materials is not an obstacle for us - getting to know the brand ourselves, we are able to find and propose interesting solutions.