visual identity
visual identity
IMI Polska
IMI Polska provides the highest quality solutions for industry to ensure safety on various levels.
Client
Scope of work
Branding
Logo
Website
IMI Polska
Scope of work
Branding
Logo
Website
Date
2020
2020
Client
IMI Polska
Date
2020
2020
Scope of work
Branding
Logo
Website
Branding
Logo
Website
papier-firmowy-siatka
Okładka notesu
Process
objective
Refreshing the existing logotype, and then designing corporate materials and the website. Adapting the company's image to the standards of large international corporations, showing IMI Polska as a trustworthy partner, reliable and giving a sense of security.
solution
Logo modernisation and typography change, communication based on high quality photos modified by adding a corporate identity element and adjusting colours. Enhanced website focused on showing professionalism, collaboration process, rules and knowledge sharing.
Big idea
In the identity, we wanted to show professionalism, a lot of knowledge and experience and responsibility. High competence, innovation and novelty deeply rooted in the brand personality.
Plakaty
Szablon
Website
The carefully thought-out structure of the website had a great impact on the final reception - the division into branches and the offer makes getting to know the brand and reaching out to it much easier and tidier, and using the site is intuitive.
Key words
Design Branding Trends
Design Branding Trends
Design Branding Trends
Design Branding Trends
Design Branding Trends
Design Branding Trends
Design Branding Trends
Semantics
The logotype has been refreshed - unnecessary divisions in the letter M have been removed, giving the whole thing a more modern character.
CMYK: 0 67 100 0
RGB: 255 85 0
HEX: #ff5500
RGB: 255 85 0
HEX: #ff5500
CMYK: 96 59 0 71
RGB: 3 30 73
HEX: #031e49
RGB: 3 30 73
HEX: #031e49
CMYK: 0 0 0 9
RGB: 232 232 232
HEX: #e8e8e8
RGB: 232 232 232
HEX: #e8e8e8
Iconography
Simple, single-colour icons are the perfect complement to the content and contribute to a faster reception of information.