visual identity visual identity
Press play and see our showreel
Press play and see our showreel

IMI Polska

IMI Polska provides the highest quality solutions for industry to ensure safety on various levels.

Client

IMI Polska


Scope of work
Branding
Logo
Website
Date
2020
Client

IMI Polska

Date
2020
Scope of work
Branding
Logo
Website
papier-firmowy-siatka

• Logo • Branding • Iconography • Website

Okładka notesu

Process

objective

Refreshing the existing logotype, and then designing corporate materials and the website. Adapting the company's image to the standards of large international corporations, showing IMI Polska as a trustworthy partner, reliable and giving a sense of security.

solution

Logo modernisation and typography change, communication based on high quality photos modified by adding a corporate identity element and adjusting colours. Enhanced website focused on showing professionalism, collaboration process, rules and knowledge sharing.

Big idea

In the identity, we wanted to show professionalism, a lot of knowledge and experience and responsibility. High competence, innovation and novelty deeply rooted in the brand personality.
Plakaty
Szablon

Website

The carefully thought-out structure of the website had a great impact on the final reception - the division into branches and the offer makes getting to know the brand and reaching out to it much easier and tidier, and using the site is intuitive.

Key words

 Design Branding Trends
 Design Branding Trends
 Design Branding Trends
 Design Branding Trends
 
 Design Branding Trends
 Design Branding Trends
 
 Design Branding Trends
 

Semantics

The logotype has been refreshed - unnecessary divisions in the letter M have been removed, giving the whole thing a more modern character.
CMYK: 0 67 100 0
RGB: 255 85 0
HEX: #ff5500
CMYK: 96 59 0 71
RGB: 3 30 73
HEX: #031e49
CMYK: 0 0 0 9
RGB: 232 232 232
HEX: #e8e8e8

Typography

Two sans-serif font families were used, Poppins and Rubik, whose combination expresses the technological nature of the brand.

Main font

Poppins

Auxiliary font

Rubik
typography

Iconography

Simple, single-colour icons are the perfect complement to the content and contribute to a faster reception of information.
logo

Recent projects

Life Harmony
Day Spa
Serenity for body and soul
Promotion
of Acer products
Comprehensive company offer in an attractive setting
Acer Aspire Vero
Revolutionary and green - the new PC from Acer
PR Plastics
In the innovative world of recycling
Life Harmony
Day Spa
Serenity for body and soul
Promotion
of Acer products
Comprehensive company offer in an attractive setting
Acer Aspire Vero
Revolutionary and green - the new PC from Acer
PR Plastics
In the innovative world of recycling