visual identity visual identity
Projects
IMI Polska

IMI Polska

IMI Polska provides top-quality solutions for industry giving security on various levels.

Link
www.imi-polska.pl
Client

IMI Polska


Scope of work
Branding
Logo
Website
Date
2020
Client

IMI Polska

Date
2020
Scope of work
Branding
Logo
Website

Link
www.imi-polska.pl
papier-firmowy-siatka
Okładka notesu

Process

Objective

Refreshing the existing logo, followed by designing corporate materials and a website. The goal was to align the company's image with the standards of large international corporations, presenting IMI Polska as a trustworthy, credible partner that ensures a sense of security.

Solution

Modernizing the logo and changing the typography; a communication approach based on high-quality photographs enriched with visual identity elements and color adjustments. A comprehensive website focused on showcasing professionalism, collaboration processes, company principles, and knowledge sharing.

Big idea

The brand identity aimed to highlight professionalism, extensive knowledge and experience, and a strong sense of responsibility. The brand’s personality is deeply rooted in high competence, innovation, and modernity.
Plakaty
Szablon

Website

A well-thought-out website structure significantly influenced the final user experience – the division into industries and services makes exploring the brand and contacting the company much easier and more organized. The website is also intuitive to navigate.

Key words

 Design Branding Trends
 Trends Design Branding
 Design Branding Trends
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 Trends Design Branding
 Design Branding Trends
 
 Trends Design Branding
 

Semantics

The logo was refreshed – unnecessary divisions in the letter "M" were removed, giving it a more modern appearance.
CMYK: 0 67 100 0
RGB: 255 85 0
HEX: #ff5500
CMYK: 96 59 0 71
RGB: 3 30 73
HEX: #031e49
CMYK: 0 0 0 9
RGB: 232 232 232
HEX: #e8e8e8

Typography

Two sans-serif font families were used – Poppins and Rubik, whose combination expresses the technological nature of the brand.

Main font

Poppins

Auxiliary font

Rubik
typography

Iconography

Simple, monochromatic icons perfectly complement the content and enhance information clarity.
logo

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