visual identity visual identity
Press play and see our showreel
Press play and see our showreel

Itrons

A company specializing in the design of sanitary, HVAC, and electrical installations, as well as their execution, warranty and post-warranty service, and offering comprehensive preparation and execution of investment projects.

Client

Itrons


Scope of work
Branding
Logo
Website
Date
2024
Client

Itrons

Date
2024
Scope of work
Branding
Logo
Website

Link

1@2x

Website • Logo • Branding • Iconography •

ITRONS_ID uaktualnienie_2@2x

Process

Objective

Rebranding and streamlining communication for a brand offering a wide range of services. The new identity encapsulates a sense of security, reliability understood as punctuality and high quality, as well as empathy and professionalism.

Solution

The creation of sub-brands, providing a clear division of services for each, which streamlines communication and resolves previous issues. Harmonized color schemes and typography for each brand. The use of logo components and gradients in visual communication enhances the overall coherence.

Outcome

A modern, business-oriented, and professional image that stands out in the industry. Simplified and transparent communication for sub-brands.

Big idea

The use of a hexagon motif composed of three parts. Sans-serif typography combined with gradients. In the materials, elements of the logo mark are used as background features and as shapes for images.
3 (2)
Group 3102@2x

Key words

 Security Relationships
 Innovation Ethics Professionalism
 Security Relationships
 Innovation Ethics Professionalism
 
 Innovation Ethics Professionalism
 Security Relationships
 
 Innovation Ethics Professionalism
 

Brand Portfolio

Modification of the main logo to create cohesive logos for each sub-brand. Each one symbolizes the key values of its respective brand while maintaining consistency across the portfolio.
Group 39462@2x

Materials

The developed materials package included business cards, letterhead, service reports, social media assets, banners, t-shirts, and folders—covering all the essential items needed to ensure brand and sub-brand visibility at key touchpoints with clients.
Group 3194@2x
CMYK: 76 32 0 80
RGB: 12 34 50
HEX: #0c2232
CMYK: 61 24 0 38
RGB: 61 119 157
HEX: #3d779d
CMYK: 25 12 0 16
RGB: 159 188 213
HEX: #9fbcd5
11@2x

Website

In building the new website, aside from showcasing the company, an important goal was to present the newly created sub-brands and their specializations, as well as to introduce a blog and enable recruitment directly through the site.
15@2x

Recent projects

Intima Clinic
Holistic approach to the health of patients
irtech
High-quality specialized measurement devices
Itrons
HVAC projects, execution, investment supervision, and much more
myvee
Innovation in the mobile telecommunications market
Intima Clinic
Holistic approach to the health of patients
irtech
High-quality specialized measurement devices
Itrons
HVAC projects, execution, investment supervision, and much more
myvee
Innovation in the mobile telecommunications market