Itrons
A company specializing in the design of sanitary, HVAC, and electrical installations, as well as their execution, warranty and post-warranty service, and offering comprehensive preparation and execution of investment projects.
Itrons
Scope of work
Branding
Logo
Website
2024
Itrons
2024
Branding
Logo
Website
Website • Logo • Branding • Iconography •
Process
Objective
Rebranding and streamlining communication for a brand offering a wide range of services. The new identity encapsulates a sense of security, reliability understood as punctuality and high quality, as well as empathy and professionalism.
Solution
The creation of sub-brands, providing a clear division of services for each, which streamlines communication and resolves previous issues. Harmonized color schemes and typography for each brand. The use of logo components and gradients in visual communication enhances the overall coherence.
Outcome
A modern, business-oriented, and professional image that stands out in the industry. Simplified and transparent communication for sub-brands.
Big idea
Key words
Brand Portfolio
Materials
RGB: 12 34 50
HEX: #0c2232
RGB: 61 119 157
HEX: #3d779d
RGB: 159 188 213
HEX: #9fbcd5