Design of comprehensive visual identification for the newly opened SPA salon in Krakow, whose mission is to soothe the body and mind. The client's goal was to create a place where customers can relax and give themselves a valuable and pleasant moment of serenity.

In order to create a brand associated with nature, peace and inner balance, we focused on floral motifs, warm, enveloping earth colors (green, brown, beige), as well as elegant and subtle typographic and graphic solutions.

The end result of the design process was the creation of a coherent brand identification system: logotype, utility and marketing materials - in printed and digital versions, which attract attention, encourage people to visit the SPA and stay there for longer.