visual identity visual identity
Press play and see our showreel
Press play and see our showreel

Life Harmony
Day Spa

Life Harmony Day Spa is a unique place on the map of Krakow. Main mission of SPA is to provide clients with respite, harmony and relief for the body and mind.

Client

Life Harmony Day Spa


Scope of work
Date
2022
Client

Life Harmony Day Spa

Date
2022
Scope of work

Link

4

• Logo • Branding • Printing • Social Media

Group 2813

Process

objective

Design of comprehensive visual identification for the newly opened SPA salon in Krakow, whose mission is to soothe the body and mind. The client's goal was to create a place where customers can relax and give themselves a valuable and pleasant moment of serenity.

solution

In order to create a brand associated with nature, peace and inner balance, we focused on floral motifs, warm, enveloping earth colors (green, brown, beige), as well as elegant and subtle typographic and graphic solutions.

effect

The end result of the design process was the creation of a coherent brand identification system: logotype, utility and marketing materials - in printed and digital versions, which attract attention, encourage people to visit the SPA and stay there for longer.

Big idea

Life Harmony Day Spa is a place which should be associated with deep relaxation, which is so lacking in the world around us recently. It is supposed to give clients respite and restore them life balance. The brand is supposed to build warm relationships with customers, arouse positive emotions and be a promise to give the client what he needs the most in order to fully regenerate.
Przechwytywanie
Przechwytywaniea

Key words

 Branding identification
 Logo Social Media KV
 Branding identification
 Logo Social Media KV
 
 Logo Social Media KV
 Branding identification
 
 Logo Social Media KV
 

Semantics

The logotype is created by elegant typography and a symbol of a flower, reminiscent of nature, delicacy and rebirth - of body and soul.
Group 2813
CMYK: 39 0 56 76
RGB: 37 61 27
HEX: #253d1b
CMYK: 0 6 13 8
RGB: 234 220 203
HEX: #eadccb
CMYK: 0 33 50 42
RGB: 147 98 73
HEX: #936249
06-mnml-branding-mockup

Typography

Elegant typography, introducing lightness, peace and harmony was used in the design. We chose Span as the main font and Basic Sans as a complement.

Main font

Span

Auxiliary font

Basic Sans
typography
Group 2817
1

Website

The purpose of the website was to present the services and all the possibilities offered by the SPA - in an aesthetic, but also legible way, as well as to encourage clients to book a visit - transparent subpages with a large number of photos, content indicating the positive effects of treatments and numerous CTA buttons inviting to interact.
04_Dl-Flyer-Mockup

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