Creating a coherent image and identification system of a new brand - starting from developing a name that harmonizes with the company's mission and values, to product labels or oil packaging. Lightness, care, professionalism and quality.

The name referring to the well-being of people using the brand's products - well b(e) - be calm, be happy, be relaxed. Identification based on delicate, pastel pink combined with pastel green and earth colors - mainly in packaging.

Friendly identification supporting the brand image, conveying clear message of support, care for mental and physical health, and quality.