visual identity visual identity
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PolTREG

PolTREG S.A. is a biotechnology company and a world leader in cell therapies for autoimmune diseases. The brand’s mission is to improve the quality of life of patients and their families, as well as to cooperate with global partners to commercialize innovative medical solutions.

Client

PolTREG


Scope of work
Branding
Logo
Social media
Website
Date
2023
Client

PolTREG

Date
2023
Scope of work
Branding
Logo
Social media
Website

Link

sygnet znak

Logo • Branding • Social media • Website •

Group 39059

Process

objective

Creating a comprehensive visual identity and functional website, harmonizing with the DNA of the brand - emphasizing its medical character, extensive knowledge and experience, safety of offered therapies, as well as innovation and global development potential.

solution

A visual key in shades of gray and dark green, broken with unobvious purple and dynamic gradients. The use of the circle motif and graphic elements with rounded corners, referring to the cells of the human body. As a supplement, the use of extensive iconography and numerous photographs explaining the content and processes.

effect

A professional and modern image of a fast-growing company, which at the same time evokes a sense of full security of the solutions offered and patient care.

Big idea

The overriding goal was to construct an innovative design that would emphasize the huge development potential of the brand and the innovativeness of the offered therapies (thanks to which the company would be able to attract potential investors and partners to cooperation), and at the same time emphasize the specialist knowledge and experience of the team, thus arousing the trust of patients - giving them hope for effective treatment and a better and longer life.
sygnet mockup
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Key words

 Medicine Visual identity
 Social Media Design Logo
 Medicine Visual identity
 Social Media Design Logo
 
 Social Media Design Logo
 Medicine Visual identity
 
 Social Media Design Logo
 

Semantics

The PolTREG logo consists of a sign and a strong typographic part. The graphic element was built on the basis of a circle and its fragments, referring to the view from a microscope showing the cells of the human body. The spaces between the round cells form a kind of flash / star, symbolizing innovation, modern technologies and pioneering research.
Bez nazwy-1
torba 1
CMYK: 84 11 0 75
RGB: 10 57 64
HEX: #0a3940
CMYK: 55 70 0 0
RGB: 115 77 255
HEX: #734dff
CMYK: 2 0 0 4
RGB: 239 244 243
HEX: #eff4f3
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Typography

Two font families have been selected - Just Sans and Literata. Sans-serif, modern and geometric family of typefaces Just indicates professionalism and a scientific approach. The Literata serif font - used in headings and important paragraphs - helps to inspire trust and a sense of security.

Main font

Just Sans

Auxiliary font

Literata
typography
03

Website

The website plays a very important role in the functioning of PolTREG company. In addition to being a source of information for patients, it also contains relevant content for potential investors, partners and stakeholders. Therefore, we wanted create maximum transparency and intuitive navigation through the website, ease of finding information important for the user, as well as a comprehensive and illustrative explanation of all processes.

Iconography

Iconography is an important element of the visual system. It complements and explains the content in company materials and on the website.
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Pattern

The key visual of the brand consists of a graphic pattern made of gradient circles symbolizing cells and lymphocytes. They form the shape of the letter P - referring to the name of the company.
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