Petcuisine

visual identity visual identity

Petcuisine

A company specializing in the sale of measuring devices and post-sales support. Experts in high-quality, specialized, and reliable measuring equipment.

Link
https://pet-cuisine.pl/

Client

Petcuisine

Scope of work
Branding
Logo
Website

Date
2024

Client

Petcuisine

Date
2024

Scope of work
Branding
Logo
Website

Link

Mockup_2@2x

Logo • Branding • Packaging • Website •

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Process

Objective

Creating a brand image aligned with the values of a new market entrant. The goal is to be perceived as a reliable and trusted partner with extensive knowledge, flexibility in collaboration, and strong production capabilities, with attention to detail reflected across multiple areas.

Solution

We based the visual key on earth tones combined with bold, sans-serif typography. Natural, sunlit photos are complemented by linear icons. The website fully represents the brand and its products.

Outcome

A professional, collaborative, and modern image for an innovative pet food production brand.

Big idea

The primary task was to create a website as the main point of contact and a source of information about the company's services. Therefore, our goal was to ensure clarity, ease of navigation, and an organized flow. The second objective was to present the production capabilities and available flavor options in an accessible way—directly as products that can be customized.

sygnet mockup@2x

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Key words

Identification Packaging

Social Media Design Logo

Identification Packaging

Social Media Design Logo

Identification Packaging

Social Media Design Logo

Packaging

We chose two leading colors, illustrations, and subtle typography. This neutrality stems from the nature of the brand – PetCuisine offers private&white label pet food production, and the prepared designs serve as inviting placeholders.

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CMYK: 14 0 18 78
RGB: 48 56 46
HEX: #30382e

CMYK: 2 0 5 5
RGB: 237 241 230
HEX: #edf1e6

CMYK: 0 0 0 0
RGB: 255 255 255
HEX: #ffffff

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Typography

The Figtree typeface family is the primary font for the PetCuisine brand. This typeface family is used across all corporate communication channels, and its consistent application helps maintain coherence in the company's publications and image.

Main font

Figtree

Auxiliary font

Brak

Website

The website plays a crucial role in the brand's operations—it is designed to shorten the contact path as much as possible, provide a concise overview of the company, and spark interest. The design meets these needs through modular, simple layouts, bold typography, and a calm color palette.