visual identity visual identity
Projects
PolTREG

PolTREG

PolTREG S.A. is a biotechnology company and a global leader in cellular therapies for autoimmune diseases. The brand’s mission is to improve the quality of life for patients and their families, as well as to collaborate with global partners to commercialize innovative medical solutions.

Link
https://poltreg.com/
Client

PolTREG


Scope of work
Branding
Logo
Social media
Website
Date
2023
Client

PolTREG

Date
2023
Scope of work
Branding
Logo
Social media
Website

Link

nowa wiz poltreg_1
Group 39059

Process

Objective

To develop a comprehensive visual identity and a functional website that aligns with the brand's DNA – emphasizing its medical nature, extensive knowledge and experience, the safety of offered therapies, as well as innovation and global development potential.

Solution

A visual key in shades of gray and dark green, complemented by an unexpected purple and dynamic gradients. Utilization of circular motifs and graphic elements with rounded corners, referencing human body cells. Additionally, the use of an extensive iconography and numerous photographs explaining content and processes.

Result

A professional and modern image of a rapidly growing company, simultaneously evoking a sense of complete safety of the offered solutions and patient care.

Big idea

The overarching goal was to construct an innovative design that highlights the brand's enormous development potential and the innovativeness of the offered therapies (enabling the company to attract potential investors and partners), while also emphasizing the team's specialized knowledge and experience, thereby building patient trust – giving them hope for effective treatment and a better, longer life.
sygnet mockup
Group 39055

Key words

 Identification Medicine
 Social Media Design Logo
 Identification Medicine
 Social Media Design Logo
 
 Social Media Design Logo
 Identification Medicine
 
 Social Media Design Logo
 

Semantics

The PolTREG logo consists of a symbol and a strong typographic part. The symbol is built based on a circle and its segments, referencing a microscope view showing human body cells. The spaces between the round cells create a kind of sparkle/star, symbolizing innovation, modern technologies, and pioneering research.
Bez nazwy-1
torba 1
CMYK: 84 11 0 75
RGB: 10 57 64
HEX: #0a3940
CMYK: 55 70 0 0
RGB: 115 77 255
HEX: #734dff
CMYK: 2 0 0 4
RGB: 239 244 243
HEX: #eff4f3
Group 39061

Typography

Two font families were selected – Just Sans and Literata. The sans-serif, modern, and geometric Just Sans family indicates professionalism and a scientific approach. The serif font Literata – used in headings and paragraphs requiring emphasis – helps to inspire trust and a sense of security.

Main font

Just Sans

Auxiliary font

Literata
typography
03

Website

The website plays a very important role in the functioning of PolTREG. Besides being a source of information for patients, it also contains important content for potential investors, partners, and stakeholders. Therefore, we aimed for maximum clarity and intuitive navigation of the site, ease of finding information important to the user, as well as thorough and illustrative explanations of all processes.

Iconography

Iconography is an important element of the visual system. It serves a complementary and explanatory role for the content included in company materials and on the website.
Group 39060

Pattern

The brand's key visual consists of a graphic pattern, symbolizing the view of cells under a microscope. The pattern is used in various materials, adding consistency and recognition to the brand.
Group 39059

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