A visual identity for a newly established company dealing with recycling of plastic waste. Creating a solid visual image associated with technological advancement, care for the environment and innovation in sustainable development.

The constructed visual language is based on the use of a graphic motif in the form of dots symbolising recycled regranulate, forming different shapes, which are used consistently throughout the communication. The colours used, i.e. shades of blue and white, are reminiscent of technology and innovation.

PR Plastics is ready to enter a competitive market and the image achieved is consistent with the brand's character and mission.