visual identity visual identity
Projects
PR Plastics

PR Plastics

PR Plastics is a company engaged in the recycling of LDPE waste and processing it into regranulate, which can be successfully reused with greater efficiency. The company boldly looks to the future, giving plastic a second life and contributing to sustainable development.

Link
www.prplastics.com.pl
Client

PR Plastics


Scope of work
Date
2021
Client

PR Plastics

Date
2021
Scope of work

Link
www.prplastics.com.pl
08-mnml-branding-mockup@2x (1)
logo PR

Process

Objective

To create an identity for a newly established company dealing with plastic waste recycling. To develop a solid visual image associated with technological advancement, environmental care, and innovations in sustainable development.

Solution

The developed visual language is based on the use of a graphic motif in the form of dots symbolizing regranulate resulting from recycling, forming various shapes consistently used throughout the communication. The colors used, shades of blue and white, evoke thoughts of technology and innovation.

Result

PR Plastics is ready to enter the competitive market, and the obtained image is consistent with the brand's character and mission.

Big idea

It was important that the visual key referred to technology, the effects of recycling, indicated advancement and innovation. At the same time, it was essential to show the company's thoughtful strategy and solid foundations of operation.
Branding-Stationery-Mockups
Przechwytywanie1

Key words

 Identity Branding Trends
 Logo Social Media KV
 Identity Branding Trends
 Logo Social Media KV
 
 Logo Social Media KV
 Identity Branding Trends
 
 Logo Social Media KV
 

Semantics

The logo has a typographic form, consisting only of the text part with a modification in the letter 'P'—a dot inscribed in the line of the letter.
Wall-Poster-Mockup2
brand-identity
CMYK: 87 28 0 15
RGB: 28 158 218
HEX: #1c9eda
CMYK: 77 44 0 36
RGB: 37 91 163
HEX: #255ba3
CMYK: 0 0 0 0
RGB: 255 255 255
HEX: #ffffff
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Typography

One font family was used—Barlow, which has many styles, allowing for gradation and maintaining a technological character.

Main font

Barlow

Auxiliary font

Barlow
typography

Iconography

The icons continue the main graphic motif—dots. The sets of icons use dots to create specific shapes symbolizing particular issues.
logo
Logo-Mockup

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