visual identity visual identity
Projects
Novicare

Novicare

Novicare is a manufacturer of orthopedic products and a distributor of recognized brands such as Orthocare, Dr. Med, and ABCTeks. They also operate four orthopedic stores, Novicare24, offering a wide range of products with an excellent price-to-quality ratio. The brand is distinguished by its approach to the client and their recovery—focusing on development and seeking tools that allow for the fastest and most comfortable return to full fitness.

Link

Client

Novicare Sp. z o.o.


Scope of work
Branding
Logo
Production and printing
Social media
Website
Date
2023
Client

Novicare Sp. z o.o.

Date
2023
Scope of work
Branding
Logo
Production and printing
Social media
Website

Link

sygnet znak
novicare logo

Process

Objective

To develop a visual identity that showcases the brand's professionalism and expertise, as well as accessibility and empathy towards the audience.

Solution

An identity based on colors associated with the medical field, professionalism, and support. Utilizing natural, harmonious photos of patients and the products themselves on uniform backgrounds.

Result

A cohesive and aesthetic visual system showcasing the brand's personality and values: empathetic relationships with the audience, combined with quality and professionalism. An image that provides a sense of confidence in choice and safety.

Big idea

Showcasing the relationship with the audience, professionalism, innovation, and rooting in the medical world through color schemes—shades of blue combined with delicate beige, as well as focusing on natural, minimalist photos of people. Complemented by a graphic element—a line derived from the shape of the logo.
sygnet mockup
showreel

Key words

 Identity Medicine
 Innovation Design Logo
 Identity Medicine
 Innovation Design Logo
 
 Innovation Design Logo
 Identity Medicine
 
 Innovation Design Logo
 

Semantics

To emphasize professionalism and reference the medical industry, the logo is based on simplicity and medical shades. The logotype is complemented by a minimalist emblem in which we inscribed the letter 'N', surrounded by rounded shapes reminiscent of hands, symbolizing care.
id
plakat
CMYK: 78 59 0 77
RGB: 13 24 59
HEX: #0D183B
CMYK: 0 2 5 3
RGB: 247 241 235
HEX: #f7f1eb
CMYK: 98 50 0 11
RGB: 5 115 228
HEX: #0573e4
plakaty sciana 3

Typography

An important element in creating the visual key was also typography. We decided to choose simple and legible fonts: Public Sans as the main font and Archivo as its complement.

Main font

Public Sans

Auxiliary font

Archivo
typography

Sub-brands

Based on the main visual key of the Novicare brand, we developed an identification system for the sub-brand Novicare24—a network of online stores. We chose green as the main color, associated with innovation and freshness. It is visible, among others, in the emblem and the number 24, which complements the logotype and refers to the round-the-clock availability of the offer.
Group 38883
ulotka_2
sygnet novicare24

Website

We focused on usability, readability and intuitive navigation on the site. Our main objective was a clear presentation of the client's offer and enabling the user to quickly find a specific product, and thus to complete the purchase efficiently and without problems.

Iconography

The visual system is complemented by icons - drawn in a thin line, complemented by a shape that refers to the sigil.
logo

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