visual identity visual identity
Projects
HomeKoncept

HomeKoncept

HomeKoncept is a studio specializing in designing modern and exceptional homes at the highest level. The brand is characterized by modern design, thoughtful solutions, and refined visualizations.

Link
www.homekoncept.com.pl
Client

HomeKoncept


Scope of work
Branding
Logo
Production and printing
Social media
Website
Date
2021
Client

HomeKoncept

Date
2021
Scope of work
Branding
Logo
Production and printing
Social media
Website

Link
www.homekoncept.com.pl
HK_1
logo

Process

Goal

The goal was to rebrand and create a comprehensive identity that aligns with the brand's spirit, i.e., minimalism, timelessness, and unconventional character. Developing a visual key that is simple yet embedded in a rather exclusive style.

Solution

An identity in shades of black and white, focused on typography. Inspiration from house designs by developing a grid system and adhering to it in all materials, creating a sense of order and symmetry. Avoiding unnecessary embellishments, embracing simplicity.

Result

A simple, uncluttered image that harmonizes with the studio's activities and projects.

Big idea

The overarching goal was to achieve a minimalist design, orderly and subdued, that would harmonize with the projects and overall aesthetics of the brand.
wizytowka

Website

The website plays a very important role in HomeKoncept's operations, as it is the place where house and building designs are presented. Therefore, we aimed to maximally support the purchasing process, ensure clarity, and design the product page in such a way as to provide all necessary information in a visual manner.
mockup desktop
mockup phone
water-journal-p1J-Y7NrAZ0-unsplash

Key words

 Design Branding Trends
 Trends Design Branding
 Design Branding Trends
 Trends Design Branding
 
 Trends Design Branding
 Design Branding Trends
 
 Trends Design Branding
 

Semantics

The HomeKoncept mark is a harmonious and balanced typographic logo created based on a sans-serif font.
okladki
CMYK: 0 0 0 85
RGB: 38 38 38
HEX: #262626
CMYK: 2 1 0 13
RGB: 217 220 222
HEX: #d9dcde
CMYK: 0 0 0 0
RGB: 255 255 255
HEX: #ffffff

Typography

Two sans-serif font families were selected - Aktiv Grotesk and Work Sans, which create a minimalist yet effective combination.

Main font

Aktiv Grotesk

Auxiliary font

Work Sans
typography

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