visual identity visual identity
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HomeKoncept

The HomeKoncept studio creates modern and unique houses at the highest level. Modern design, thoughtful solutions and refined visualizations are the hallmarks of the brand.

Client

HomeKoncept


Scope of work
Branding
Logo
Production and printing
Social media
Website
Date
2021
Client

HomeKoncept

Date
2021
Scope of work
Branding
Logo
Production and printing
Social media
Website
ulica-plakat

• Logo • Branding • Iconography • Website

logo

Process

objective

Rebranding, creating a comprehensive identification that harmonizes with the spirit of the brand, i.e. minimalism, timelessness and unconventional character. Developing a visual key that will be simple, yet embedded in a fairly exclusive style.

solution

Identification in shades of black and white, focused on typography. Inspiration with house designs by developing a grid system and sticking to it in all materials, which gives the impression of order and symmetry. No unnecessary embellishments, simplicity.

effect

Simple, minimalist brand image, harmonizing with the activities and projects of the studio.

Big idea

The overriding goal was to achieve a minimalist, orderly and subdued design that would harmonize with projects and overall aesthetics of the brand.
wizytówka-mockup

Website

Strona internetowa pełni bardzo ważną rolę w funkcjonowaniu HomeKoncept, ponieważ jest to miejsce, w którym prezentowane są projekty domów i budynków w ofercie, dlatego zależało nam na maksymalnym wsparciu procesu zakupowego, przejrzystości i zaprojektowaniu strony produktu w taki sposób, by zapewniała wszystkie niezbędne informacje w obrazowy sposób.
tabelt

Key words

 Design Branding Trends
 Design Branding Trends
 Design Branding Trends
 Design Branding Trends
 
 Design Branding Trends
 Design Branding Trends
 
 Design Branding Trends
 

Semantics

The HomeKoncept logo is based on typography - it is harmonious and subdued, based on a sans-serif font.
okladki
CMYK: 0 0 0 85
RGB: 38 38 38
HEX: #262626
CMYK: 2 1 0 13
RGB: 217 220 222
HEX: #d9dcde
CMYK: 0 0 0 0
RGB: 255 255 255
HEX: #ffffff

Typography

Two families of sans-serif fonts have been selected - Aktiv Grotesk and Work Sans, which create a minimalist but effective combination.

Main font

Aktiv Grotesk

Auxiliary font

Work Sans
typography

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