visual identity visual identity
Projects
Novicare

Novicare

Novicare is a manufacturer of orthopedic products and a distributor of recognized brands such as Orthocare, Dr. Med and ABCTeks. It also runs 4 Novicare24 orthopedic stores, offering a wide range of products with a great price-quality ratio. The brand is distinguished by its approach to the client and his recovery – it focuses on development and looks for tools allowing for the fastest and most comfortable return to full fitness.

Link

Client

Novicare Sp. z o.o.


Scope of work
Branding
Logo
Production and printing
Social media
Website
Date
2023
Client

Novicare Sp. z o.o.

Date
2023
Scope of work
Branding
Logo
Production and printing
Social media
Website

Link

sygnet znak
novicare logo

Process

objective

Developing a visual identity that shows the professionalism and expertise of the brand, as well as accessibility and empathy towards the recipient.

solution

Identification based on colors associated with the medical area, professionalism and support. The use of natural, harmonious photos of patients and the products on plain backgrounds.

effect

A coherent and aesthetic visual system showing the personality of the brand and its values: empathetic relations with the recipient, combined with quality and professionalism. An image that gives a sense of certainty of choice and security.

Big idea

Showing the relationship with the recipient, professionalism, innovation and roots in the medical world through colors - shades of blue combined with delicate beige, as well as focusing on natural, minimalist photos of people. Supplemented with a graphic element - a line resulting from the shape of the logo.
sygnet mockup
showreel

Key words

 Medical Identification
 Innovation Logo Design
 Medical Identification
 Innovation Logo Design
 
 Innovation Logo Design
 Medical Identification
 
 Innovation Logo Design
 

Semantics

To emphasize professionalism and refer to the medical industry, the logo is based on simplicity and medical shades. The logotype was supplemented with a minimalist signet ring, in which we entered the letter N, wrapped in oval shapes, referring to the hand and symbolizing care.
id
plakat
CMYK: 78 59 0 77
RGB: 13 24 59
HEX: #0D183B
CMYK: 0 2 5 3
RGB: 247 241 235
HEX: #f7f1eb
CMYK: 98 50 0 11
RGB: 5 115 228
HEX: #0573e4
plakaty sciana 3

Typography

Typography was also an important element in creating the visual key. We decided to choose simple and legible typefaces: Public Sans as the main font and Archivo as its complement.

Main font

Public Sans

Auxiliary font

Archivo
typography

Sub-brands

Based on the main visual key of the Novicare brand, we have developed an identification system for the Novicare24 sub-brand - a network of online stores. We chose green as the main color, which is associated with innovation and freshness. It is visible e.g. in the signet ring and the number 24, which complements the logotype and refers to the 24/7 availability of the offer.
Group 38883
ulotka_2
sygnet novicare24

Website

We focused on usability, readability and intuitive navigation on the website. Our main goal was a clear presentation of the customer's offer and enabling the user to quickly find a specific product, and thus - efficient and trouble-free finalization of purchases.

Iconography

The visual system is complemented by icons - drawn with a thin line, supplemented with a shape reminiscent of a signet ring.
logo

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