Vee

visual identity visual identity

Vee specializes in automating telephone customer service processes, bringing intelligent voice hosts to the market that people like to talk to. The company has rich and diverse experience in the implementation of a wide range of services – from hotline support to the implementation of mass outbound campaigns.

Link
https://vee.ai/

Client

Vee S.A.

Scope of work
Branding
Gadżety
Logo
Production and printing
Social media
Website

Date
2023

Client

Vee S.A.

Date
2023

Scope of work
Branding
Gadżety
Logo
Production and printing
Social media
Website

Link

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Website • Logo • Branding • Iconography •

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Process

objective

Our main goal was to create a brand image that emphasizes the innovativeness of the services provided by the client, but at the same time is friendly and accessible. We also wanted to present the wide possibilities of Vee technology in the best possible way - professional, substantive and encouraging - to help to establish new business relationships.

solution

The solutions we proposed were to best reflect the company's values, build a consistent image of the company and distinguish it from the competition. The key words we referred to during the entire creative process and which characterize Vee's services are: professional, substantive, effective and friendly.

effect

The brand's personality has been forged into a coherent and aesthetic visual system that engages the audience and makes the company recognizable and visible in many channels. We have created packages of company materials (printed and digital), advertising gadgets and functional websites and web applications that support Vee's daily activities and bring business value.

Big idea

Vee combines groundbreaking AI technology with the experience of millions of conversations. The company's focus is on the person to whom the host adjusts the style of conversation: from the tone of voice to reactions to typical human behavior and emotions. The brand image was to emphasize the professionalism and affordability of the solutions offered. All company materials were supposed to transparently explain the processes and indicate the competitiveness of Vee technology.

logo

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Key words

Branding identification

Social Media Design Logo

Branding identification

Social Media Design Logo

Branding identification

Social Media Design Logo

Semantics

We did not want to completely cut off from the visual elements that were already known to the company's customers, therefore we referred to the previous sign, keeping the hexagon shape, but at the same time we gave it a more modern and symbolic character - we added radial lines running from the center of the figure, separating the main shape, meaning the variety of services offered and a brand built on solid foundations. We decided that the logo will be available in two versions: basic (signet and logotype) and shortened (signet itself), which will make it easier to place the logo in various types of materials and diversify the identification system. Vee divides its services into three business areas and smaller brands: Center, Care and Assistant. We built their signets based on the shape and proportions of the main Vee hexagon, but we distinguished them with our own color, claim and individual separating lines.

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Website

The culmination of the rebranding process was the creation of the company's official website. We wanted the user visiting the website to immediately “feel” who Vee is and quickly see the professionalism and advantages of the solutions offered. Therefore, we put a lot of emphasis on the proper display of the most important content in all sections of the website (appropriate font size, contrasting background, simple graphic layouts, color distinctions) and intuitive navigation that facilitates navigating the website. In the later stages of cooperation, additional landing pages were created, as well as web applications for recipients of the brand's services.

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karta_2

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ulotka 2

CMYK: 20 12 0 18
RGB: 168 183 209
HEX: #a8b7d1

CMYK: 0 61 70 8
RGB: 234 92 71
HEX: #ea5c47

CMYK: 0 29 79 3
RGB: 248 177 51
HEX: #f8b133

skarpety

Mask Group 24

Typography

An important element of creating a visual key was also typography. The Vee brand uses a combination of two sans serif typefaces: Gilroy and Inter. The expressive Gilroy with a geometric structure was used for the headlines - perfectly matching the character of the company from the new technology industry. Inter is a font designed with the greatest possible readability in mind, hence its use in basic texts or smaller headlines.

Main font

Gilroy

Auxiliary font

Inter

Iconography

The visual system is also complemented by icons - drawn with a thin line, supplemented with a flat plane, filled with a gradient. They were designed in such a way as to maintain a slightly abstract and non-obvious look.