MedApp

visual identity visual identity

MedApp

Medapp is a technology company creating innovative solutions in the field of medicine. It works on technologies supporting image diagnostics and digital medicine.

Link
www.medapp.pl/

Client

MedApp

Scope of work
Branding
Logo
Social media
Website

Date
2021

Client

MedApp

Date
2021

Scope of work
Branding
Logo
Social media
Website

Link
www.medapp.pl/

logo

sygnet

infografiki

Process

objective

Creating an identity for a medical innovation technology company. Showing MedApp as a proven partner and a reliable investment.

solution

Identity using "medical colours", navy blue and white. The use of the logotype signet as a graphic element popping up all throughout the materials. Additionally, creation of product logos based on the main logotype - use of a single element from the signet in the colour of the product.

effect

A business image combining medicine, business and technology.

fotomontaz-animacja

Big idea

Creating a representative image for a technology company going public. Showing professionalism, sophistication and at the same time keeping the identity rooted in a business style.

okladka

koperty

Website

The website is the company's business card, so it is very simple and clear, with regular layouts. The home page contains only the most important information and links to product pages, while the product pages themselves comprehensively demonstrate the advantages of the solution, present the product in various applications and encourage testing.

Key words

Innovation Modernity Trust Technology

Technology Trust Modernity Innovation

Innovation Modernity Trust Technology

Technology Trust Modernity Innovation

Innovation Modernity Trust Technology

Technology Trust Modernity Innovation

Semantics

The MedApp logotype consists of a signet and an inscription with a claim. The signet was created as a variation around symbols related to coding, lifeline, monitoring and the letter M from the company name. The three lines symbolise the three main sectors that MedApp combines - business, medicine and technology.

Logo

CMYK: 96 58 0 2
RGB: 9 105 251
HEX: #0969fb

CMYK: 100 65 0 73
RGB: 0 24 69
HEX: #001845

CMYK: 0 0 0 0
RGB: 255 255 255
HEX: #ffffff

Montages

Photomontages showing possible applications of the developed products and solutions play a very important role in the company's communication. We have created a series of them matching the language and style of communication as well as the company's colour scheme. We used neutral colours with subtle accents of blue, which are generally associated as "medical".