WEB BRANDING ANIMATIONS
We’re fluo –
digital design
& branding studio.
We specialise in visual identity, websites and publications.
We specialise in visual identity, websites and publications.
Branding
Websites
Publications
Animations
Branding
Websites
Publications
Animations
Recent projects
Recent projects
What do we do?
Our services
We are a branding and digital studio, we create complex visual identities, packaging, animations and functional websites and applications.
We look for connections between seemingly unrelated elements, we analyse, build strategies and combine all this into solid brands. We put reality in order, build brands on a good foundation of collected analysis and hard data. Fluostudio consists of people, ideas and know-how to get your business where you want it to go.
Brand workshop
We help you discover the strengths of your brand, define its mission, persona and points of contact between the consumer and the brand. We direct actions and suggest what to do to achieve success.
Brand positioning
We determine what makes a brand stand out, what benefits it offers and what its strongest points are that give it an edge over the competition.
Language of communication
We select a language for communicating with consumers that fully fits the brand's personality and engages the audience.
Mission
We establish what the brand's mission is, what values it professes and what guides its actions. We answer the question: what does the brand do, why and for whom.
Persona
We create a profile of the representatives of the brand's target group, i.e. the people to whom the activities are addressed. This allows for more precise adjustment of messages and channels, and thus reaching this group faster.
Building brand awareness
We check how a brand is found by its target group. We look at the points of contact between the customer and the brand and advise how to take care of them to gain an edge over the competition.
Corporate identity
We design a coherent visual identity system for companies, brands, institutions, events and products. We translate the values and personality of a brand into a visual key that will engage and make it recognisable.
Naming
Based on market analysis, we create a name that fully expresses the personality of the brand and is memorable for the target audience.
Logo
We bring this information together and design a logo that meets the brand's objectives, environment and values.
The visual brand key
We outline how the brand will appear in print and digital materials. We develop an entire visual system that will serve a consistent brand image.
Brandbook
We bring together all the rules and materials in a single, carefully designed document. Whatever the situation, a brandbook will guarantee that your brand is presented in the best possible light.
Animations
We create 2D and 3D product, image, and instructional animations. We use the advantages of the animated form in reaching the customer and making it easier for him to meet the product or service.
Advertising material
We prepare a set of different advertising materials that will ensure uniform brand perception on many levels.
Accidence
We develop all printed materials, including business cards, folders and letterheads.
Websites
We create functional websites from concept to implementation. We know what kind of websites users like and how they navigate, and we effectively use this knowledge to develop websites that sell.
Information architecture
We plan the structure of the site so that its user can find the information they are interested in efficiently and intuitively, and the site itself supports the achievement of the objectives.
Design
We design the website according to the assumptions, determined structure and current trends. For the client's approval, we provide a mock-up of the page in the form of a convenient link showing the interactions on the page and enabling clicking on particular elements.
Programming
We implement the pixel perfect design in accordance with current standards as well as all best practices. We focus on making sure that the website is not only good-looking and intuitive, but also maximally functional.
Optimisation
We optimise websites in terms of UX and Google requirements (SEO, lighthouse). Thanks to this, websites created by us work quickly and efficiently, they are easy to find and using them is a pleasure!
Packaging
We develop packaging designs - not only from the visual point of view, but we also help with printing, i.e. with paper selection, printing technology and finishing. We focus on the overall effect.
Packaging design
We design packaging that sells and catches the eye. Packaging for electronics, cosmetics, food and many other industries. We are familiar with printing, so we can offer solutions that will further enhance the perception of your product.
Label design
Labels for bottles, cans, boxes and much more. We design with the substrate they will be produced on in mind to ensure maximum readability and usability.
Communication strategy
We analyse, check and look for the best solutions. In the end, we propose a well-thought-out and refined communication strategy for your brand, based on hard data, leading to the achievement of your goals.
Audit and analysis
We begin our work on the communication strategy by analysing the environment and understanding the specifics of the market in which the brand operates - the needs and behaviour of customers and the closest competitors. We analyse sales channels and study the brand image.
Formulation of the objective
We look for answers to the most important questions, i.e. "What is the purpose of the brand" and "What does the brand want to achieve with its actions". We define the brand's mission, vision and core values.
Planning
On the basis of collected data and conducted analyses we construct a precise brand communication strategy, at the same time bearing in mind the flexibility to react to emerging changes.
Creation
We design a comprehensive experience of the recipient with the brand. We create an image that differentiates from the competition, attracts, does not leave users indifferent and is a promise of the delivery of the assumed values.
Publications
We handle the typesetting of all kinds of publications - from printed publications and manuals to e-books and online reports.
Ebooks
We design ebooks consistent with the brand image and identity. We prepare layouts, diagrams, charts and illustrations that match the content.
Reports
We create documents that not only organise the data that is important to you, but at the same time present it in a way that is clear, visually appealing and tailored to your brand's communication style.
Catalogues
We design catalogues that properly and convincingly present your product or service offer. We advise on the best publication format, paper or printing technique.
Books
We design and compose book publications. We take care of linguistic correctness and an interesting and adequate visual layer, complementing the content.
Manuals
We prepare manuals that are clear and have a well thought-out information architecture. Functionality of such documents is our priority - but we do not forget about unconventional solutions.
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