Creating a brand that is competitive and highlights the differences from other companies of its kind in Poland - focusing on changing people's thinking about nutrition. An image that appeals to the business customer, e.g. corporations and larger companies.

A name derived from a combination of the words fit and mind to emphasise the brand's distinctiveness. A recognisable graphic motif in the form of a "marker swipe", which subtly runs through all the materials created.

A modern name and visual identity, consistent with the idea of the brand, which works well with both business and individual clients.