The album – this will sell!

Bet on an album!

Are you looking for a useful yet aesthetically pleasing gift for your venue – hotel/restaurant/agritourism? Opt for an album! You can get an album of your neighbourhood, town or property if it has a story to share. However, I’m sure you’ve come across many albums that you definitely don’t want to be the recipient of – outdated design, information overload and poor quality printing. How about doing it differently?

Start by establishing a few things that are very important right from the start of your album

STEP 1. Language versions and text processing

You have guests/clients from all over the world, so would you like your album to be in several languages? There are two ways to do this – one album with several language versions of each text inside, or a separate album for each language version. Usually, a single language album is more elegant, but if you don’t have a lot of information, you may be tempted to do several languages at once. Take care of the grammatical correctness of the texts for the album and plan the layout and number of pages based on these.

STEP 2. Format

Agreeing to a dimension with your graphic designer before work begins is key. Why? First of all, you need to check if the size you want to print is within your budget. The bigger it is, the more expensive it is. On the other hand, a non-standard or large size of your album will allow you to make it stand out from others and achieve an “impression”. Large photos will look great, even on a full page.

STEP 3. Paper and finishing

Choose the type of paper for the inside of the album – it can be more standard – matte or glossy or special – with an interesting texture, shine, particles. When it comes to the cover – here you can go even wilder! Embossing, cut-outs, silver or gold plating, leather binding – these are just some of the many finishing touches that can be applied. However, it is important to remember that there is something we call “too much of a good thing” and the finishing and materials should be chosen so that they perfectly match the design. This is something your graphic designer can help you with.


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