You already have a logo – what next?
You already have a dream logo that perfectly fits your character and your company. It is attractive, original, unique – in short, it has all the features you would dream of. Now a very important question remains – do you know how to use it so that it looks good in every situation?
Time for the sign book
In order to meet the above requirements, you will need a logo manual, which is designed to facilitate the work of all those who will use it – from marketing people, to other designers, to producers of advertising gadgets. Thanks to it, the use of a logo on all materials is consistent. Having a developed Logo Book also saves time – you don’t have to wonder if the logo will look good on a given background or in which position it would be best to place it on a mug. You simply take a look into the Logo Book and check the items that interest you. You can be sure that your logo will look good in print, will be easy to read or will be well exposed, for example on a car.
What does the Logo Book contain?
There are two types of such books – basic and extended, which you should choose depending on the needs of your company. The sign book contains the following sections:
Origin of the logo
This describes the objectives behind the creation of the logo, the main ideas, the inspirations it draws on.
Basic version of the logo and alternative versions
The most important part, in which the basic form of the logo is presented against a light and dark background. Usually it also contains horizontal and vertical versions of the logo. The second part consists of alternative versions, i.e. versions with a company slogan, achromatic versions, monochromatic versions, as well as shortened versions of the sign, e.g. only the signet.
Logo design and field of protection
This section shows which elements the logo is made of and describes them in detail. In addition to the structure, the protective field, i.e. the required minimum space around the logo that must not be disturbed, is also specified.
Colours
This section is extremely important when it comes to the subsequent use of the logo in print and online. Usually three basic groups are defined: CMYK, RGB and Pantone. In this way, you can be sure that the colour of your logo on printed advertising materials will match the one you see online. It is important that the colour is perceived appropriately.
Typography
Description of the fonts used in the logo design, which is extremely important when designing other components of the visual identity
Logo sizes and background colour versions
Here, the minimum size of the logo is determined in order to ensure maximum readability and recognition of the logo, both in print and online. It is also established in which cases the logo should appear in a given version, how it should be used on a photograph so that it is readable.
Unacceptable applications and modifications
Possible mistakes and misapplications of the logo are presented here, e.g. lack of a protective field, adding shadows or a gradient.
Extended version
It can serve as a complete guide to the logo with ready-made designs and templates. It usually contains examples of how to use the logo on stationery, business cards, employee clothing, cars, stands, gadgets, buildings, so it includes everything you might need. Thanks to that, you do not need to spend extra time on creating advertising materials, because everything you need you will find right in the Logo Book.
Summary
The Logo Book is a great tool if you care about a consistent image. Thanks to it you can be sure that your company will look as favourably as possible and you will avoid design mistakes