Video has long become one of the most effective marketing tools, helping businesses capture customer attention, build engagement, and increase conversions. In the face of growing market competition and changing consumer preferences, visual formats have become an integral part of communication strategies. Moving images, narratives, dynamic content – all of this makes video far more impactful than traditional textual or graphic formats.
Video marketing is no longer just a trend but a necessity for any company striving for success in the online world. Research shows that users spend 88% more time on websites that include video content. Moreover, over 70% of marketers agree that video generates more leads than any other form of content. No wonder that video formats such as video ads, educational videos, webinars, and explainer videos are now essential tools in every modern brand’s arsenal.
One of the most effective types of video content is the so-called explainer video. In this article, we will take a closer look at what explainer videos are, their applications, and why they are worth incorporating into your company’s marketing strategy.
What is an explainer video?
An explainer video is a short, typically animated or filmed video that concisely and clearly explains how a product, service, or process works. The main goal of such a video is to simplify complex topics to make them easier for a broad audience to understand. Explainer videos typically last between 60 and 90 seconds and focus on the most important aspects of a topic, avoiding unnecessary technical details.
These videos are most often used on company websites, social media, email marketing campaigns, or online advertisements. Explainer videos are often animated, offering flexibility in presenting even the most complex concepts in a digestible and attractive way. However, they can also take the form of live-action videos with actors, which can help build a more authentic message, especially in industries where human relationships are key.
Applications of explainer videos
Explainer videos have a wide range of applications in various aspects of business activities. Here are some key areas where companies can successfully use this type of video:
Product and service presentation
Explainer videos allow for a quick and clear presentation of what exactly a product or service is, what features it has, and what benefits it offers. Instead of complicated text descriptions, a company can show how a product works in practice, significantly increasing the chances of capturing a potential customer’s interest.
Onboarding new customers
New customers often need a guide to help them fully understand how to use the purchased product or service. Explainer videos are great educational tools, especially when the product requires familiarization with certain technical features or specifications.
Education and building brand awareness
Explainer videos can also be used as educational tools that do not necessarily aim to sell but to build brand awareness and position it as an expert in its field. Companies can use them to share knowledge about the industry, explain complex processes, or address problems their customers may face.
Short, dynamic explainer videos are perfect for campaigns on platforms like Facebook, Instagram, LinkedIn, or YouTube. Thanks to their attractive form and concise content, they are more likely to grab the attention of users browsing through social media content.
Increasing conversion rates
Explainer videos placed on landing pages can significantly increase conversion rates. Studies show that websites featuring video content have higher user engagement, and the video itself can persuade potential customers to take action, such as purchasing a product, signing up, or contacting the company.
The following sections of the article explain how you can use explainer videos and what benefits they can bring to your business.
We are a branding agency that also creates explainer videos. If at any point you feel you need assistance, feel free to consult with us.
ContactWhy is it worth using in your business? Benefits
Explainer videos are a unique tool that brings numerous benefits to businesses. Here are the most important ones:
Brevity and clarity of message
In today’s information-saturated world, users often don’t have the time or desire to read long texts. Explainer videos allow for the delivery of essential information in a concise and attractive way within just a few seconds. Short and clear videos help avoid information overload while still providing the viewer with all the necessary data.
Enhancing memorability
People remember visual content better than textual content. Thanks to dynamic visuals, animations, and a well-crafted narrative, explainer videos are much more memorable than traditional advertising forms.
Video content can positively impact a website’s search engine ranking. Videos not only increase the time users spend on a site, but they can also appear in Google search results (especially when hosted on YouTube, which is owned by Google).
Increasing engagement and conversions
Explainer videos are excellent tools for building customer engagement. A video placed on a website or in a marketing campaign attracts attention and encourages interaction more effectively than other content formats. As a result, it leads to higher conversion rates, meaning greater profits for the company.
Scalability and versatility
Explainer videos can be adapted for various distribution channels – from websites to social media, to presentations at trade shows and conferences. A well-designed video can be reused in different contexts, making it a highly efficient marketing tool.
Who should you entrust with creating it?
The process of creating an explainer video requires professionalism, experience, and technical expertise. For this reason, most companies choose to work with specialized agencies or freelancers who have experience in producing this type of content. When choosing the right partner, it’s important to consider several aspects:
Portfolio
Reviewing an agency’s previous work will give you an idea of whether their style and quality meet your company’s needs. Check if the agency has experience creating explainer videos for businesses similar to yours.
Creativity and understanding of the brief
A good video producer should not only deliver a technically sound video but also understand your company’s needs and propose creative solutions. It’s important that the explainer video doesn’t just present facts but is an engaging, attention-grabbing piece of content.
Cost and production time
The cost of producing explainer videos can vary significantly depending on the agency, video length, animation complexity, and other factors. Before starting the collaboration, it’s worth setting a budget and timeline to avoid misunderstandings.
References
Other clients’ reviews are one of the most important indicators of the quality of collaboration with a given agency. If the agency enjoys positive references and has experience producing high-quality explainer videos, this is a good sign.
Conclusion
An explainer video is a tool that can bring tangible benefits to a business. Its application allows for a clear presentation of the offer, customer education, and increased engagement and conversions. This type of video is widely used across various marketing channels, and while its production requires professionalism, its effectiveness pays off multiple times. Investing in an explainer video is a step that can help a company stand out in the market, increase brand recognition, and attract new customers.
If you are looking to succeed in digital marketing, it’s worth considering incorporating explainer videos into your strategy. This versatile tool will serve your business well over time.
