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Brandbook – what it is, and what it’s needed for

You already have a dream logo that fits perfectly into your character and your company. It is attractive, original, unique – in a word, it has all the features you would dream of. Now the important thing is – do you know how to use it to make it look good in every situation?

The brandbook, which is the manual of the logo created to facilitate the work of all those who will use it – from people from marketing, through other designers to manufacturers of advertising gadgets. Thanks to it the application of the logo on all materials is consistent. Having the brandbook developed also translates into time savings – you don’t have to wonder if the logo will look good on a given background or in which position it will be best placed on a mug. You simply reach into the brandbook and check the positions you are interested in. You can be sure that your logo will look good in print, will be easy to read or will be well displayed e.g. on your car.

What does a brandbook contain?

There are two types of brandbooks – basic and extended, which should be selected according to the needs of your company. The basic version usually contains the following sections:

1) Genesis of logo creation
This is where we describe the goals that guided the creation of the logo, the main assumptions and inspirations from which we draw.
2) Basic version of the logo and alternative versions
The most important part, in which the basic form of the sign is presented on a light and dark background. Usually it also includes horizontal and vertical versions of the sign. The second part consists of alternative versions, i.e. versions with company slogan, achromatic and monochromatic versions, as well as shortened versions of the sign, e.g. the signet itself.
3) Logo design and protection field
This section shows from which elements the logo is made and describes it exactly. In addition to the construction, a protective field is also defined, i.e. the required minimum space around the logo, which cannot be disturbed.
4) Colours
This section is extremely important when it comes to the subsequent use of the logotype in print and online. Usually three basic groups are defined: CMYK, RGB and Pantone. This way, you can be sure that the colour of your logo on the printed advertising material will match the one you see online. It is important that the colour is perceived properly.
5) Typography
Description of the fonts used in the logo design, which is extremely important for the design of other visual identity components
6) Logo sizes and background colour versions
The minimum size of the logo is specified here to ensure maximum legibility and recognition, both in print and online. It is also determined in which cases the logo is to appear in a given version, how it should be used in the picture to ensure legibility.
7) Unacceptable uses and modifications
Possible errors and misapplications of the mark are presented here, such as lack of protection field, adding shadows or gradient.

Extended version

It can be used as a complete guide to the sign together with ready-made designs and templates. It usually contains examples of using the sign on stationery, business cards, employee clothes, cars, stands, gadgets, buildings, so it contains everything you may need. Thanks to it, you don’t have to spend additional time on creating advertising materials, because everything you need can be found in the Sign Book.

To sum up, a Brandbook is a great tool if you care about a coherent image. Thanks to it, you can be sure that your company will look as good as possible and you will avoid any design mistakes.