Where to start? A logo – a simple symbol and inscription – sounds trivial. However, this limited form makes working on a logotype very demanding and full of traps. Do we know what it should be like and what we should take care of when commissioning its creation? How to make sure that the logo … Continued
Choose your solutions wisely, but also, if you have the freedom, go wild! New trends surprise us every year, and some of the existing ones evolve in unexpected ways. You should really know the talk of the town in order to design catalogues that will sell and interest. However, none of the trends are so … Continued
You already have a logo – what next? You already have a dream logo that perfectly fits your character and your company. It is attractive, original, unique – in short, it has all the features you would dream of. Now a very important question remains – do you know how to use it so that … Continued
Corporate identity Whether your company evokes certain emotions depends on the story you tell and the messages you send to your customers, including visual ones. Therefore, in order to cause immediate recognition and evoke positive feelings, it is necessary to develop a comprehensive and coherent visual identity, the so-called corporate identity. It is a set … Continued
Product Catalogue Most companies use a product catalogue in their daily work – whether they hand it over directly to the customer or attach it to an e-mail in an online form. In each case, the catalogue must fulfil its function, which is to present the company’s offer in the best and clearest way possible. … Continued
Colour in design The vast majority of consumers admit that they pay great attention to colour when choosing products for everyday use. It is therefore the most important design element, evoking certain feelings, influencing specific perceptions, determining the mood of the consumer, and encouraging or calming action. In order to consciously steer the perception … Continued
How to choose the type of infographic? Are you creating a presentation to include simply presented facts and reach a large target group? Use infographics! Above all, just remember that the right type of infographic is half the battle! A clear presentation of data will help you communicate with your audience and make it easier … Continued
Sales in 8 seconds You’ve probably heard what an infographic is, after all it’s become an increasingly popular way of presenting data recently. If you think it’s just a picture and a dose of text, as there are plenty of, you’re missing the point. Research clearly shows that using infographics in your content marketing strategy … Continued
What are the characteristics of a good catalogue? Not every printed catalogue will be a catalogue that sells. And not every one will be one that your customers will keep and return to. So what qualities should a good catalogue have? Functionality and offer segmentation Customers don’t like chaos. Divide your products into logical categories … Continued
We present what to keep in mid in 3 steps. Working on a catalogue is not only about planning the layout of information, aesthetic design or selection of photos. It is, above all, adjusting the whole thing to the specifics of the product or service and the industry in which the company operates. It’s a … Continued